Month

November 2018
Why We Aren't 'Dripping in Saltwater'
While on a call this week with a potential new client that works in the marine and boating industry, I was asked why our website isn’t “dripping in saltwater.” Ah, an interesting metaphor for all the public relations work we are doing these days in the boating industry. My answer was so well received that...
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Appleseed Series
Join us with The Apple Cart and Hatch RVA for The Appleseed Series – a workshop for entrepreneurs. I will be speaking in January (which will be here before we know it) on maximizing PR. Full details can be found by clicking here. Let us know if you’re attending or if you’d like to participate...
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B-Roll
Although newsrooms continue to shrink, there remains a huge demand for news content; however, there is still one age-old technique you can implement to garner some prized airtime for your company. That technique – B-roll. Here at Commonwealth PR, we have increasingly become experts at shooting and providing B-roll of our clients’ activities to local TV...
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