By

Brian Chandler
By: Brian Chandler, APR It’s a fact… 2021 is now in our wake, but there’s still time for members of the Marine Marketers of America to compare their marketing plans for the new year and adjust the trim tabs, so to speak. With that in mind, here are the top four marketing trends we should...
Read More
This post taps the collective experiences of Brian Chandler (PR expert and CEO of Commonwealth Public Relations) and Tricia Dunlap (business attorney and CEO of Dunlap Law PLC). Like every business owner, the first months of the pandemic rocked your foundation.  Now, nine months in, you’ve finally found your sea legs. And then an angry...
Read More
Below are pages from PR News’ 2020 “The Book of Crisis Management,” special COVID edition. We were featured in the book for our COVID PR & Communications Vlog. Click here to download the entire book.                                        ...
Read More
the choice of law firms
The jury is in! Virginia Lawyers Weekly Magazine has informed us that we were voted as the winner of its 2019 Reader’s Poll, taking first place in the “Public Relations Firms” category. But we’re not a legal marketing firm, so why would we receive the recognition? While we have, over the years, been tasked with...
Read More
Need PR help?
If you found this blog by searching “public relations firms in Virginia,” there’s a good chance you or your organization need PR help. Don’t worry, you’re in the right place for a short insightful read, so stick around. In today’s fast-paced world and 24-hour news cycle, many companies feel like they are getting left in...
Read More
winning and losing
I’m sick of hearing people complain that once again the Alabama Crimson Tide and Clemson Tigers were the teams playing in the national championship and that the Patriots are in the Super Bowl again. In fact, it’s such a lousy complaint that I thought I’d write a blog about it. There’s a great book that...
Read More
Christmas
The holidays are here, and everyone loves a good Christmas poem, right? In year’s past, we’ve had some fun using ‘Twas The Night Before Christmas as a foundation and mixing it up with a little PR slang. So, enjoy this not-so original rendition of ‘Twas the night before Christmas, at the expense of Commonwealth PR...
Read More
Why We Aren't 'Dripping in Saltwater'
While on a call this week with a potential new client that works in the marine and boating industry, I was asked why our website isn’t “dripping in saltwater.” Ah, an interesting metaphor for all the public relations work we are doing these days in the boating industry. My answer was so well received that...
Read More
B-Roll
Although newsrooms continue to shrink, there remains a huge demand for news content; however, there is still one age-old technique you can implement to garner some prized airtime for your company. That technique – B-roll. Here at Commonwealth PR, we have increasingly become experts at shooting and providing B-roll of our clients’ activities to local TV...
Read More
The Dethroning of Content
You know the saying in social media: Content is King. I’ve been hearing that for about a decade; but today, “content” has been dethroned by social media advertising dollars. Let’s face it, when Facebook went public you could have the greatest content in the world and it might only reach 15 percent of your page’s...
Read More
1 2