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Commonwealth Public Relations
By: Alexa Shockley (Intern) I am, proudly, an Emory & Henry College student from Southwest Virginia. Being a college student and experiencing higher education is a unique experience for each person lucky enough to partake in it. Like most activities, the college experience has undergone some major changes in 2020 and 2021. Virtual classes, online...
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During this uncertain time, our team here at Commonwealth PR can’t help but think about all of the organizations that already have been heavily impacted by the COVID-19 pandemic, especially those that we know and love throughout the Commonwealth of Virginia. Early on, our team decided that we wanted to help the best way we...
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By Maya Ebrahimnejad, Commonwealth Public Relations Summer Intern A summer internship is not as long or boring as you may think if you find the right PR agency. In reality, it goes by in the blink of an eye and is totally worth your time! So, don’t stress this upcoming summer. Go ahead and start...
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Keep in Mind the Seven News Values
As a former reporter, there are certain aspects to the public relations and news process that I sometimes inadvertently take advantage of – things I learned in journalism school or on the reporting beat that many PR practitioners or clients may not even be aware of. Looking back, I think one of the simplest, yet easiest-to-ignore...
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First Month Recap
As of today, I have survived my first month at my new job! Navigating a new career in a new city is never easy, but… who am I kidding? The transition has been awesome. I love my new apartment, my new neighborhood, and my new job! And I’m not even out of college yet. In...
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Don't spook the media!
I’m not sure about you, but Halloween is certainly one of my personal favorite times of the year. Haunted houses, jack-o-lanterns, scary costumes, horror movies – I love every bit of it. While all of those things can certainly be scary, the one thing that trumps them all might be the scariest thing in any...
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Why a PR Agency Should be a Part of Your Team from the Start
By Paityn Miles, summer intern I have been with Commonwealth Public Relations as a summer intern for about two months now; and in the time that I have spent working with the team, my eyes have been opened to the importance of the public relations industry. Before starting this internship, I really wasn’t fully aware...
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Sweat the Small Stuff
We all know the old adage, “Don’t sweat the small stuff,” and in a day and age where the news feels like it’s moving a mile a minute, it may seem like that saying rings truer than ever. I’d argue, however, that today’s climate makes the small, seemingly-minute details more important than ever before. Think...
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Social media can make or break a company. Gaining a large following on social media builds the overall awareness of your brand and provides you with a platform for owned media content. However, a small mistake online has the potential to cause serious damage to a company’s reputation and business. Recently a huge trend amongst...
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Navigating an increasingly-visual world
In the age of social media, the visual arts reign supreme. Just look at recent trends. Over the past five years, Instagram saw more growth in its userbase than any other social media platform. According to the Pew Research Center, more Americans use YouTube than Facebook in 2018. More people are on Snapchat these days...
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