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CPRadmin
Have you ever clicked on a website or Facebook page and were immediately confused by what you saw? “This can’t be right,” you think, hitting the back button or clicking over to another tab to find the mistake. Perhaps it was a logo, name, or description that caught you off guard and made you second-guess...
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When was the last time you took a good, hard look at your social media strategy or conducted a social media audit? If your answer is anywhere between “one year ago” and “we really should do that,” pull up a chair, because we need to talk. I don’t have to tell you that social media...
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“You’ve Got Mail!” By Bailey Stitzer, account coordinator Email marketing can be one of the strongest marketing channels for making a profit and retaining customers. However, you would be shocked on the number of brands that can’t write a successful email. According to The Radicati Group, a market research firm based out of California, the...
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A Picture is Worth a Thousand Words By Bailey Stitzer, account coordinator With more than a billion sources on the web, content has grown infinitely. But what should a company do to communicate a lot of content all in one place without overwhelming its audience? The answer: infographics. With the rise of content marketing, infographics...
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The social media landscape is ever-changing. Therefore, there’s a lot of experimenting or trial and error for companies whenever something new comes along. It can be scary to risk time, energy and sometimes money on a new platform or content sharing tool when you’re unsure of how it will perform. However, these risks tend to pay...
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Why PR Pros Must Learn AP Style Bailey Stitzer, account coordinator Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything...
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A Flood Of Crisis Communications By Bailey Stitzer, account coordinator The Flint, Michigan water crisis will go down in history as one of the major health crises of 2016. Whenever something like this happens, there’s a lot to be learned from it; especially as it relates to communications and how the events were handled. For...
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Recently, our president Brian Chandler had a conversation with us about measuring social media success. While I often report to clients on analytics related to numbers of likes, retweets and comments, Brian asked me how many times we retweeted other people or commented on other accounts. This got me thinking about more than social media...
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I’m sure you’ve seen it in your feeds, companies jumping on National Ice Cream Day or Donut Day, sharing photos of company parties and enticing your taste buds. It may seem silly or like a ploy to be part of the trending topics, but if done correctly, it can drive engagement, build trust in a...
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You may have noticed that when you search for a brand like Starbucks or Chipotle on Facebook, several options come up. The first is likely the verified corporate page. The next three to five options may be location pages near you. Which one do you click? And why are there so many options? As a...
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