By

Frazier Fulton
Commonwealth Public Relations & Marketing is a full-service public relations, marketing, and social media firm located in historic Shockoe Slip. The firm and its team have won numerous PR and marketing awards since its founding in 2009 and prides itself on providing a wide range of services for clients from strategy development and research, to...
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Our team at Commonwealth PR is always weighing our options between proactive and reactive media relations for our clients. Both strategies are important for a successful PR campaign or plan for many different reasons. Here’s a breakdown of what these strategies entail: Proactive media relations include tactics like outreach to the media on any company...
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Over nine months ago Brian and I started discussing our contingency plan for working remotely for two weeks because of COVID-19. Our experience in crisis planning and communications made our next steps clear. I never imagined eight months later we would be working from home with new colleagues we have never met in person. Leading...
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By Catie Corcoran A pandemic will certainly change the world around you, as we’ve all seen in recent weeks. Rolling news reports show hospitals filling with patients, while stores, restaurants and schools close their doors and we learn to navigate the new ‘normal’. Businesses, large and small, are making difficult decisions daily – a record...
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Boutique and niche fitness classes have gained popularity over the years, and consumers are spending big portions of their budgets each month to attend them. But, in 2019, the most popular trend has been the Peloton. I have never had an interest in cycle – until those Peloton commercials sucked me in and how they...
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Appleseed Series
Join us with The Apple Cart and Hatch RVA for The Appleseed Series – a workshop for entrepreneurs. I will be speaking in January (which will be here before we know it) on maximizing PR. Full details can be found by clicking here. Let us know if you’re attending or if you’d like to participate...
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A lot of large corporations, like Google, Amazon, and Capital One encourage their employees to volunteer and give back to the community. They often form “volunteer days” as team building activities. In my experience, these have been more about getting out of the office and less about volunteering for something you’re passionate about. Volunteering for...
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Why you need your clients to stay on track
The client-agency relationship is similar to the relationships we build with the media. It’s built upon trust, communication, and transparency. The team at Commonwealth PR strives to be an extension of our clients and we work hard to not just work towards our communication goals, but overall company or organization goals. However, sometimes our job...
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By Frazier Fulton, director of client services The art of crafting a press release, pitching, and obtaining coverage can sometimes seem easy. Then, when you take a stab at it, you’re left wondering why your release or event wasn’t covered. That’s where the expertise of the Commonwealth PR team comes in. We are made up...
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By Frazier Fulton, director of client services The summer is over. I drove home from my annual Labor Day Outer Banks vacation with a pumpkin spice latte in hand excited to return to the office refreshed. Which can only mean one thing – strategic planning season is upon us. As of writing this article, there...
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