Category

Advice
By: Ellie Forkins Searching for your first job post college is stressful enough, but add in a global pandemic, and it becomes daunting. With the national unemployment at 6.7 percent in December, it can be easy to feel overwhelmed, but don’t let that get you down. During this time of uncertainty, it is still important...
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By: Alana Stillitano We all know what it is like to be scrolling through our social media feeds to find a series of hashtags after certain posts. This might bring some questions to mind: What are they being used for? Are they important for your business? And do they really work? Throughout this post, we...
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Over nine months ago Brian and I started discussing our contingency plan for working remotely for two weeks because of COVID-19. Our experience in crisis planning and communications made our next steps clear. I never imagined eight months later we would be working from home with new colleagues we have never met in person. Leading...
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By: Alana Stillitano When you think about what formal networking looks like, it is shaking hands, smiling faces, and intellectual discussions in conference rooms. As the effects of the Coronavirus are still around us, the “typical” networking event has changed – and professionals are left wondering how to build connections in a time when we...
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This post taps the collective experiences of Brian Chandler (PR expert and CEO of Commonwealth Public Relations) and Tricia Dunlap (business attorney and CEO of Dunlap Law PLC). Like every business owner, the first months of the pandemic rocked your foundation.  Now, nine months in, you’ve finally found your sea legs. And then an angry...
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By: Ellie Forkins   The holidays are here! For the next few weeks, consumers will be thrown an abundance of marketing and advertising campaigns. Though December tends to be the busiest month of the year, it is important for businesses to continue their marketing and PR efforts throughout the holiday season. But, how can businesses...
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By: Alana Stillitano Even though COVID-19 has changed the way many businesses operate, it has only made social media content more important. Compelling social media posts can communicate important updates to your customers as well as develop a strong sense of brand loyalty for your business.   Social media is an amazing tool that, when used...
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By Alana Stillitano I started working at Commonwealth PR in the middle of a worldwide pandemic. Getting a job offer during a crisis is a rare opportunity, and I was thrilled that the team saw potential in me without even meeting me face-to-face. Within weeks, I felt that I was truly welcomed into the Commonwealth PR family...
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Below are pages from PR News’ 2020 “The Book of Crisis Management,” special COVID edition. We were featured in the book for our COVID PR & Communications Vlog. Click here to download the entire book.                                        ...
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By Catie Corcoran A pandemic will certainly change the world around you, as we’ve all seen in recent weeks. Rolling news reports show hospitals filling with patients, while stores, restaurants and schools close their doors and we learn to navigate the new ‘normal’. Businesses, large and small, are making difficult decisions daily – a record...
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