Category

Advice
What is the recipe for viral content? This baffling question struck me a few weeks ago after the news went viral of a military tank-style vehicle leading police on a low-speed chase through our very own city of Richmond. Sure the tank chase is the talk of the town here, but I wouldn’t have expected...
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Implementing Thoughtful Media Relations
Times are changing, and so is media relations. That is why now, more than ever, it is crucial to implement thoughtful media relations strategies into your work. The media has undergone many significant changes over the years. With the introduction of the internet came 24/7 access to a constant stream of news and information. Then...
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Hiring a PR firm doesn't have to be scary.
I recently had a business owner tell me that he had spoken to two of our competitors and they both scared him out of wanting to use a PR firm for his business’ media relations and PR services. “Scared?” I questioned him, wanting to know more about the experience and what in the world my...
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Relationship building is key when it comes to media relations.
As public relations professionals, one of our goals is to get as much positive publicity and brand awareness for our clients as possible; but with an ever-changing media landscape where — according to the Bureau of Labor Statistics — public relations professionals outnumber journalists by more than 6-to-1, sometimes it can feel nearly impossible to...
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Image courtesy of Netflix The Crown: A Lesson in Reputation Management Not to Be Ignored By: Brian Chandler, president If you’re looking for a royal example of reputation management, look no further than Season 2 of the popular Netflix series: The Crown. With some needed time off over the holidays, I stumbled upon Season 2,...
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My Journey from Journalism to Public Relations By Nick Versaw, intern If you would have told me a year ago that I’d be sitting here, a month away from my college graduation, in an office at a public relations firm, I would have called you crazy. Just last year, I was starting to get into...
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Cast Your Net and Get to Work Emily Mitchell, account coordinator Let me set the scene; a Midwest girl graduating from college in three months, applying for her first, full-time job in a state she has never even visited, in a city she had only heard of in history books. Hi, my name is Emily...
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By Frazier Fulton, director of client services The art of crafting a press release, pitching, and obtaining coverage can sometimes seem easy. Then, when you take a stab at it, you’re left wondering why your release or event wasn’t covered. That’s where the expertise of the Commonwealth PR team comes in. We are made up...
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NFL Turns to “The Force” To Increase Viewership By Brian Chandler, president Vikings and Bears… The Resistance and The First Order… Looks like ESPN and the NFL are trying to use The Force to garner up some ratings during Monday Night Football. The trailer for “Star Wars: The Last Jedi” will make its debut tonight...
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By Catie Kelly, account coordinator Legendary musician Tom Petty tragically passed away on Monday, Oct. 2, shortly before midnight. Are you getting déjà vu? Don’t worry, us too. That is because the media reported that Tom Petty had already died earlier that afternoon. The news first broke around 3 p.m. that Petty had been rushed...
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