Category

Branding
By: Julia Brewster When you think of media relations, you might think about an interview with your company’s CEO about company news or a story about your brand’s new product. Media relations can also serve as a way to build brand awareness and educate your key publics – not necessarily to “sell” something, but to...
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Boutique and niche fitness classes have gained popularity over the years, and consumers are spending big portions of their budgets each month to attend them. But, in 2019, the most popular trend has been the Peloton. I have never had an interest in cycle – until those Peloton commercials sucked me in and how they...
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winning and losing
I’m sick of hearing people complain that once again the Alabama Crimson Tide and Clemson Tigers were the teams playing in the national championship and that the Patriots are in the Super Bowl again. In fact, it’s such a lousy complaint that I thought I’d write a blog about it. There’s a great book that...
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Why a PR Agency Should be a Part of Your Team from the Start
By Paityn Miles, summer intern I have been with Commonwealth Public Relations as a summer intern for about two months now; and in the time that I have spent working with the team, my eyes have been opened to the importance of the public relations industry. Before starting this internship, I really wasn’t fully aware...
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2018 FIFA World Cup
With the 2018 FIFA World Cup starting today, I’m reminded of all things soccer in my life. Growing up, I lived and breathed soccer. I played rec as a small child, then travel or club soccer in the fall and high school soccer in the spring as I grew older. After graduating, I made the...
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By Frazier Fulton, director of client services The summer is over. I drove home from my annual Labor Day Outer Banks vacation with a pumpkin spice latte in hand excited to return to the office refreshed. Which can only mean one thing – strategic planning season is upon us. As of writing this article, there...
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Have you ever clicked on a website or Facebook page and were immediately confused by what you saw? “This can’t be right,” you think, hitting the back button or clicking over to another tab to find the mistake. Perhaps it was a logo, name, or description that caught you off guard and made you second-guess...
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(Note: the piece below was originally submitted to The Richmond Times-Dispatch to run as an op-ed. Brian Chandler submitted it to the newspaper on behalf of the Shockoe Partnership, which he is a member of the organization’s board of directors.) By Brian Chandler, president Eight years ago, I moved to Richmond. While having lunch with...
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Take 1…Action! CPR Adds Video Projects to Client Services By Emily Mitchell, account coordinator They say a picture is worth 1,000 words, so how many is a video worth? In this day and age when content is king, you might want to think about how video is another form of content that can be used...
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“You’ve Got Mail!” By Bailey Stitzer, account coordinator Email marketing can be one of the strongest marketing channels for making a profit and retaining customers. However, you would be shocked on the number of brands that can’t write a successful email. According to The Radicati Group, a market research firm based out of California, the...
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