Category

Journalism
Keep in Mind the Seven News Values
As a former reporter, there are certain aspects to the public relations and news process that I sometimes inadvertently take advantage of – things I learned in journalism school or on the reporting beat that many PR practitioners or clients may not even be aware of. Looking back, I think one of the simplest, yet easiest-to-ignore...
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Christmas
The holidays are here, and everyone loves a good Christmas poem, right? In year’s past, we’ve had some fun using ‘Twas The Night Before Christmas as a foundation and mixing it up with a little PR slang. So, enjoy this not-so original rendition of ‘Twas the night before Christmas, at the expense of Commonwealth PR...
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Don't spook the media!
I’m not sure about you, but Halloween is certainly one of my personal favorite times of the year. Haunted houses, jack-o-lanterns, scary costumes, horror movies – I love every bit of it. While all of those things can certainly be scary, the one thing that trumps them all might be the scariest thing in any...
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Implementing Thoughtful Media Relations
Times are changing, and so is media relations. That is why now, more than ever, it is crucial to implement thoughtful media relations strategies into your work. The media has undergone many significant changes over the years. With the introduction of the internet came 24/7 access to a constant stream of news and information. Then...
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My Journey from Journalism to Public Relations By Nick Versaw, intern If you would have told me a year ago that I’d be sitting here, a month away from my college graduation, in an office at a public relations firm, I would have called you crazy. Just last year, I was starting to get into...
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