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Public Relations
By: Alana Stillitano Even though COVID-19 has changed the way many businesses operate, it has only made social media content more important. Compelling social media posts can communicate important updates to your customers as well as develop a strong sense of brand loyalty for your business.   Social media is an amazing tool that, when used...
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Below are pages from PR News’ 2020 “The Book of Crisis Management,” special COVID edition. We were featured in the book for our COVID PR & Communications Vlog. Click here to download the entire book.                                        ...
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During this uncertain time, our team here at Commonwealth PR can’t help but think about all of the organizations that already have been heavily impacted by the COVID-19 pandemic, especially those that we know and love throughout the Commonwealth of Virginia. Early on, our team decided that we wanted to help the best way we...
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It’s pretty well-known that newsrooms are shrinking. A recent study from the Pew Research Center provided further insight into this trend, concluding that newsroom employment in the US decreased by 25% from 2008 to 2018. The primary sector in this decade-long decline? Newspapers. The number of employees for the traditional print medium dropped 47%, according...
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Need PR help?
If you found this blog by searching “public relations firms in Virginia,” there’s a good chance you or your organization need PR help. Don’t worry, you’re in the right place for a short insightful read, so stick around. In today’s fast-paced world and 24-hour news cycle, many companies feel like they are getting left in...
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Keep in Mind the Seven News Values
As a former reporter, there are certain aspects to the public relations and news process that I sometimes inadvertently take advantage of – things I learned in journalism school or on the reporting beat that many PR practitioners or clients may not even be aware of. Looking back, I think one of the simplest, yet easiest-to-ignore...
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winning and losing
I’m sick of hearing people complain that once again the Alabama Crimson Tide and Clemson Tigers were the teams playing in the national championship and that the Patriots are in the Super Bowl again. In fact, it’s such a lousy complaint that I thought I’d write a blog about it. There’s a great book that...
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PR Grads Should Know This When Entering the Field
It’s my third week at CPR, and already I’ve learned valuable information about succeeding in the field of public relations. Of course, I still have a lot more to learn, but I thought I’d share some tips for recent grads who are beginning their careers, particularly at agencies. Here are a few suggestions to help...
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Christmas
The holidays are here, and everyone loves a good Christmas poem, right? In year’s past, we’ve had some fun using ‘Twas The Night Before Christmas as a foundation and mixing it up with a little PR slang. So, enjoy this not-so original rendition of ‘Twas the night before Christmas, at the expense of Commonwealth PR...
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First Month Recap
As of today, I have survived my first month at my new job! Navigating a new career in a new city is never easy, but… who am I kidding? The transition has been awesome. I love my new apartment, my new neighborhood, and my new job! And I’m not even out of college yet. In...
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