Category

Strategic Communications
I’m sure you’ve seen it in your feeds, companies jumping on National Ice Cream Day or Donut Day, sharing photos of company parties and enticing your taste buds. It may seem silly or like a ploy to be part of the trending topics, but if done correctly, it can drive engagement, build trust in a...
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You may have noticed that when you search for a brand like Starbucks or Chipotle on Facebook, several options come up. The first is likely the verified corporate page. The next three to five options may be location pages near you. Which one do you click? And why are there so many options? As a...
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Press Release Distribution Services: Spray and Pray Doesn’t Always Work By Brian Chandler, president Press release distribution services are increasingly becoming a form of lazy media relations. Lately, I have been bombarded with questions from clients about the many paid services that will distribute a press release to hundreds, if not thousands, of reporters and...
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Hashtags are widely popular and increasingly important in marketing and advertising. It’s a way to invite conversation and monitor feedback on a specific campaign. In some cases, brands create a hashtag and live-tweet along with a TV show or an event like the Super Bowl to engage with fans and potential customers. Other times, a...
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If you find yourself avoiding Twitter or Facebook because there is too much junk in between the posts you care about, it may be time to do a little Spring Cleaning on your social channels. Take a few minutes the next time you’re online to weed through the mess and remove what you don’t need....
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Do you struggle to keep up with your company’s or organization’s social media channels? Can’t seem to find time to research and develop content? You’re not alone. Having a social media presence requires a bit more effort than posting photos every few days. Even though the platforms are mostly free, managing the pages takes valuable...
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