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The turkey is cooking, cheerful tunes are serenading, cousins are playing, and old friends are chattering. That time of year has returned once again for everyone to gather around the table to share a meal with the ones they’re most thankful for. The CPR team has so much to be thankful for this year. We...
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By Frazier Fulton, director of client services The art of crafting a press release, pitching, and obtaining coverage can sometimes seem easy. Then, when you take a stab at it, you’re left wondering why your release or event wasn’t covered. That’s where the expertise of the Commonwealth PR team comes in. We are made up...
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NFL Turns to “The Force” To Increase Viewership By Brian Chandler, president Vikings and Bears… The Resistance and The First Order… Looks like ESPN and the NFL are trying to use The Force to garner up some ratings during Monday Night Football. The trailer for “Star Wars: The Last Jedi” will make its debut tonight...
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By Frazier Fulton, director of client services The summer is over. I drove home from my annual Labor Day Outer Banks vacation with a pumpkin spice latte in hand excited to return to the office refreshed. Which can only mean one thing – strategic planning season is upon us. As of writing this article, there...
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Social Media Smack Down  By Catie Kelly, account coordinator It appears the creatives at Facebook have been going through a bit of figurative writer’s block for quite some time now. The Fortune 500 company seems to have tended to this issue by plagiarizing the work of fellow social media giant, Snapchat. Perhaps a lack of...
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(Note: the piece below was originally submitted to The Richmond Times-Dispatch to run as an op-ed. Brian Chandler submitted it to the newspaper on behalf of the Shockoe Partnership, which he is a member of the organization’s board of directors.) By Brian Chandler, president Eight years ago, I moved to Richmond. While having lunch with...
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Media Relations – Watch it, Read it, Pitch it. By, Frazier Fulton, director of client services Pitching the media isn’t easy, but with a few tips, you can become a pro like us. News services like The Skimm and my Amazon Alexa’s daily recap are helpful in staying in the know of what is happening...
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RTD Layoffs Cut Deep By Brian Chandler, president / CEO Monday, April 3, 2017 is a day that everyone at The Richmond Times-Dispatch will remember for a very long time. It came as a surprise to the members of our team here at Commonwealth PR to hear that the daily newspaper headquartered in Virginia’s capital...
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A Picture is Worth a Thousand Words By Bailey Stitzer, account coordinator With more than a billion sources on the web, content has grown infinitely. But what should a company do to communicate a lot of content all in one place without overwhelming its audience? The answer: infographics. With the rise of content marketing, infographics...
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Keep Reading: CPR Blog Ranks Among Top 100 In The World By Brian Chandler, president When our company blog gets looped in with Regan’s PR Daily, PR Week and O’Dwyers Public Relations as one of the best blogs in the world, it’s a pretty big deal and we’re going to tout it. Christmas came early...
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