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Throughout our lives and careers, some may experience work fatigue, while others will experience social media fatigue, but those who create and manage social media accounts at work may experience a fusion of work and social media burnout.  Over the years I’ve seen so many friends, influencers and celebs say, “Taking a break from social...
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By: Brian Chandler, APR It’s a fact… 2021 is now in our wake, but there’s still time for members of the Marine Marketers of America to compare their marketing plans for the new year and adjust the trim tabs, so to speak. With that in mind, here are the top four marketing trends we should...
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As public relations professionals, we know that no media hit is too small, and getting your brand’s name and voice out there is crucial to your organization’s reputation. Opinion pieces and letters to the editor (LTEs) are integral to a PR campaign because they can position your brand and individuals within your organization as experts...
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In March, our team had an opportunity to connect with the PRSSA (Public Relations Student Society of America) Student-Run PR Firm, Ut Prosim PR of Virginia Tech. Each year, Ut Prosim PR takes on new clients, pro-bono, and will create public relations plans, execute strategies and tactics, and provide communications counsel to its clients. The firm gives...
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Commonwealth Public Relations & Marketing is a full-service public relations, marketing, and social media firm located in historic Shockoe Slip. The firm and its team have won numerous PR and marketing awards since its founding in 2009 and prides itself on providing a wide range of services for clients from strategy development and research, to...
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By: Alana Stillitano When many people see the word “creative” an image forms of an art student painting on a canvas in a busy street. Lots of colors are splattered around until a beautiful and unique work of art is revealed. However, creativity and creative thinking involve so much more than just art. Whether your...
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Our team at Commonwealth PR is always weighing our options between proactive and reactive media relations for our clients. Both strategies are important for a successful PR campaign or plan for many different reasons. Here’s a breakdown of what these strategies entail: Proactive media relations include tactics like outreach to the media on any company...
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After a year like 2020, we’re especially grateful for the opportunity to work with clients both old and new. Here are some of our PR resolutions for 2021: Continue finding ways to be innovative. 2020 was an opportunity for us to find unique and innovative ways of supporting our clients. Thinking outside of the box...
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By: Alana Stillitano We all know what it is like to be scrolling through our social media feeds to find a series of hashtags after certain posts. This might bring some questions to mind: What are they being used for? Are they important for your business? And do they really work? Throughout this post, we...
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By: Alana Stillitano When you think about what formal networking looks like, it is shaking hands, smiling faces, and intellectual discussions in conference rooms. As the effects of the Coronavirus are still around us, the “typical” networking event has changed – and professionals are left wondering how to build connections in a time when we...
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