When something newsworthy happens with your business, you might be inclined to share that with the news media in your area. Earning a placement is a great opportunity to spread the word about your business and its recent achievements.
However, oftentimes this is no easy feat. When contacting a newspaper or television station, you are competing for coverage with the rest of the city or state you are in. This is where a strategic and targeted media list comes into play and why our team here at Commonwealth PR is so successful with media relations campaigns.
It has taken years of sustained relationship building with local journalists in cities across the nation to garner the amount of media placements we have achieved for clients. We did this by starting with the research.
Through research we learn which reporters in an area are reaching a targeted audience, specific to the industry involved in the pitch, and in the targeted geographical region.
If your organization is looking to get a story told, are you able to stand above the noise? Do the relationships you have with the media put you in a secure spot in the case of a potential crisis?
The key relationships that we bring to the table allow us to help clients in these positions and more. We are able to generate more business and share the amazing work that they are doing. We bring successful media campaigns in for our clients because of the work we have done in creating a strong foundation
This can be a challenging process if you are unprepared. If you want help building out and utilizing a media list that is perfect for your target audience, give our team a call at 804-510-0039.