A Picture is Worth a Thousand Words

By Bailey Stitzer, account coordinator

With more than a billion sources on the web, content has grown infinitely. But what should a company do to communicate a lot of content all in one place without overwhelming its audience?

The answer: infographics.

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way. This innovative tool is a great way to attract the attention of your audience and allow them to easily understand the content displayed.

In today’s busy world, people don’t have time or attention span to read a never-ending scroll of text online. Infographics have transformed the way we communicate and have become an essential tool in public relations. Tom Chapman, a reporter conveying PR topics for “PR Examples,” explains several reasons why PR professionals should take advantage of infographics in a recent blog post:

  • It allows readers to easily understand the key message. If you want to promote several facts about a brand, a colorful infographic is one of the best ways to spread this message.
  • It stands out from other messages. Reportedly, approximately 92,000 articles are uploaded to the internet every day. Therefore, you need a message which will stand out from the others. Infographics allow you to do this.
  • It has the potential to be shared worldwide. Not only do infographics have the potential to go viral, but their message can easily be spread to other countries.
  • It allows PR professionals to create brand awareness. Creating an infographic with the company’s logo allows users to quickly associate it with a product. This results in increased awareness.

It is important that an infographic has both flow and logic to ensure that your story is clear to your target audience. While creating an infographic, it is essential to set objectives to determine what kind of information you need to include and how best to present it. A compelling infographic tells a story, is well-designed, and not too complex. Lastly, you will need to create a plan to ensure the infographic has the largest possible reach to your target audience. You must determine where you will publish the infographic; for instance, through social media channels, a blog, Pinterest, or other publications. Infographics make information more interesting and easier to comprehend. In doing so, they can be more persuasive as well as increase brand awareness.