Social Media

Travelocity’s Roaming Gnome Makes College Basketball Debut

Client: Travelocity Tactics: Media Relations Strategy: Established a creative media pitch involving an opportunity to interview Travelocity’s iconic “Roaming Gnome” mascot Outcomes: Over a dozen media placements and nearly 1 million impressions   It may sound strange – pitching Travelocity’s de facto mascot the Gnome for TV, radio and newspaper interviews. He can’t even talk, […]

Using Key Events to Drive Engagement

Client: Virginia Council of Nurse Practitioners Tactics: Social Media Strategy: Leveraged VCNP’s 40th Anniversary celebration to increase brand awareness and drive online engagement Outcomes: Increased social media engagement and web traffic   In 2014, the Virginia Council of Nurse Practitioners (VCNP), the professional association for 8,000 nurse practitioners (NPs) in Virginia, celebrated its 40th anniversary. […]

Fetching Support Through Social Media

Client: nTelos Wireless Tactics: Social Media Strategy: Utilized trending topics and local partnerships to leverage engagement and an increased social media footprint Outcomes: Social media growth and engagement   Hanging out with celebrities, even the furry ones, turned out to be one of Virginia-based nTelos Wireless’ best philanthropic decisions of 2014. Primary research was gathered […]

Increasing Awareness and Supporting Donor Relationships Through Media Relations

Client: Make-A-Wish Greater Virginia Tactics: Media Relations Strategy: Leveraged high-profile charitable deeds into increased media coverage and awareness of Make-A-Wish Greater Virginia Outcomes: Media Coverage On Dec. 9, 2014, Make-A-Wish Greater Virginia granted its most impactful wish of the year. Lee, a 15-year-old diagnosed with a life-threatening illness, received his wish of a Tracker Bass […]

Planting A Seed For Media Coverage

Client: YWCA Sprout School’s Press Kit Tactics: Social Media Strategy: creating a press kit as unique and iconic as the new school’s name, brand and curriculum: The Sprout School Outcomes: Media Coverage When two of Richmond’s most respected nonprofits partnered to create a unique preschool to be housed in a children’s museum, they needed a […]

Social Media Growth “One” Day At A Time

Client: C&F Mortgage Corporation Social Media Program Tactics: Social Media Strategy: To utilize the uniqueness of a “social media day” to achieve measurable growth of the company’s social media channels Outcomes: Social Engagement and Growth C&F Mortgage Corporation launched a Social Media Day campaign to engage employees and build its online following. In a series […]

A History Story Like No Other Results In Pride and $10,000 Donation

Client: UMFS’ Media Relations Program Tactics: Media Relations Strategy: Targeted local reporter Bill Lohmann from The Richmond Times-Dispatch to tell a history story that could have come from a Hollywood movie. Outcomes: Media Coverage It was a story that most would believe came from a Nicholas Sparks movie. Our client UMFS, which ran an orphanage […]