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advice
Throughout our lives and careers, some may experience work fatigue, while others will experience social media fatigue, but those who create and manage social media accounts at work may experience a fusion of work and social media burnout.  Over the years I’ve seen so many friends, influencers and celebs say, “Taking a break from social...
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When something newsworthy happens with your business, you might be inclined to share that with the news media in your area. Earning a placement is a great opportunity to spread the word about your business and its recent achievements.  However, oftentimes this is no easy feat. When contacting a newspaper or television station, you are...
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As public relations professionals, we know that no media hit is too small, and getting your brand’s name and voice out there is crucial to your organization’s reputation. Opinion pieces and letters to the editor (LTEs) are integral to a PR campaign because they can position your brand and individuals within your organization as experts...
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In March, our team had an opportunity to connect with the PRSSA (Public Relations Student Society of America) Student-Run PR Firm, Ut Prosim PR of Virginia Tech. Each year, Ut Prosim PR takes on new clients, pro-bono, and will create public relations plans, execute strategies and tactics, and provide communications counsel to its clients. The firm gives...
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By: Ellie Forkins   When thinking about marketing, advertising and public relations, it can sometimes be challenging to know the difference. But trust me, there is. Despite the various terms used interchangeably throughout these professions, each industry functions in its own way. And although these three industries tend to fall under the same umbrella, they...
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By: Alana Stillitano It seems like every day there are hundreds of news alerts popping up on our phones that deliver alarming statistics or disheartening information about the state of the world. Though it is important to have an understanding of the world around you, it can be a challenge to remain relaxed when the...
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By: Julia Brewster When you think of media relations, you might think about an interview with your company’s CEO about company news or a story about your brand’s new product. Media relations can also serve as a way to build brand awareness and educate your key publics – not necessarily to “sell” something, but to...
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By: Alana Stillitano When many people see the word “creative” an image forms of an art student painting on a canvas in a busy street. Lots of colors are splattered around until a beautiful and unique work of art is revealed. However, creativity and creative thinking involve so much more than just art. Whether your...
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By: Ellie Forkins Searching for your first job post college is stressful enough, but add in a global pandemic, and it becomes daunting. With the national unemployment at 6.7 percent in December, it can be easy to feel overwhelmed, but don’t let that get you down. During this time of uncertainty, it is still important...
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By: Alana Stillitano We all know what it is like to be scrolling through our social media feeds to find a series of hashtags after certain posts. This might bring some questions to mind: What are they being used for? Are they important for your business? And do they really work? Throughout this post, we...
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