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When something newsworthy happens with your business, you might be inclined to share that with the news media in your area. Earning a placement is a great opportunity to spread the word about your business and its recent achievements.  However, oftentimes this is no easy feat. When contacting a newspaper or television station, you are...
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In March, our team had an opportunity to connect with the PRSSA (Public Relations Student Society of America) Student-Run PR Firm, Ut Prosim PR of Virginia Tech. Each year, Ut Prosim PR takes on new clients, pro-bono, and will create public relations plans, execute strategies and tactics, and provide communications counsel to its clients. The firm gives...
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By: Julia Brewster When you think of media relations, you might think about an interview with your company’s CEO about company news or a story about your brand’s new product. Media relations can also serve as a way to build brand awareness and educate your key publics – not necessarily to “sell” something, but to...
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By: Alexa Shockley (Intern) I am, proudly, an Emory & Henry College student from Southwest Virginia. Being a college student and experiencing higher education is a unique experience for each person lucky enough to partake in it. Like most activities, the college experience has undergone some major changes in 2020 and 2021. Virtual classes, online...
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By: Ellie Forkins Searching for your first job post college is stressful enough, but add in a global pandemic, and it becomes daunting. With the national unemployment at 6.7 percent in December, it can be easy to feel overwhelmed, but don’t let that get you down. During this time of uncertainty, it is still important...
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By Alana Stillitano I started working at Commonwealth PR in the middle of a worldwide pandemic. Getting a job offer during a crisis is a rare opportunity, and I was thrilled that the team saw potential in me without even meeting me face-to-face. Within weeks, I felt that I was truly welcomed into the Commonwealth PR family...
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By Frazier Fulton, director of client services The summer is over. I drove home from my annual Labor Day Outer Banks vacation with a pumpkin spice latte in hand excited to return to the office refreshed. Which can only mean one thing – strategic planning season is upon us. As of writing this article, there...
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Keep Reading: CPR Blog Ranks Among Top 100 In The World By Brian Chandler, president When our company blog gets looped in with Regan’s PR Daily, PR Week and O’Dwyers Public Relations as one of the best blogs in the world, it’s a pretty big deal and we’re going to tout it. Christmas came early...
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