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Commonwealth PR
As you have probably already seen or heard, Snapchat has rolled out a new update. The update was originally announced at the end of 2017 but hadn’t gone into effect until now. The change was intended to appeal to an older crowd in addition to bringing in more advertisers and content creators; however, the plan...
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With 2018 finally upon us, it’s once again that time of year where we look at ourselves, assess our lives and make some New Year’s resolutions. But our resolutions aren’t about cutting calories or working out more. They aren’t about ourselves as individuals, but rather our firm and our clients and the ways we can...
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The turkey is cooking, cheerful tunes are serenading, cousins are playing, and old friends are chattering. That time of year has returned once again for everyone to gather around the table to share a meal with the ones they’re most thankful for. The CPR team has so much to be thankful for this year. We...
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My Journey from Journalism to Public Relations By Nick Versaw, intern If you would have told me a year ago that I’d be sitting here, a month away from my college graduation, in an office at a public relations firm, I would have called you crazy. Just last year, I was starting to get into...
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By Catie Kelly, account coordinator Legendary musician Tom Petty tragically passed away on Monday, Oct. 2, shortly before midnight. Are you getting déjà vu? Don’t worry, us too. That is because the media reported that Tom Petty had already died earlier that afternoon. The news first broke around 3 p.m. that Petty had been rushed...
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Advertorials: Are They Ethical? By Catie Kelly, account coordinator The media relations landscape is constantly changing and providing new approaches for businesses to deliver content. Although advertorials, or native ads, are not new, they have experienced a major shift with online publications. This means that we are seeing advertorials popping up on favored sites more...
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(Note: the piece below was originally submitted to The Richmond Times-Dispatch to run as an op-ed. Brian Chandler submitted it to the newspaper on behalf of the Shockoe Partnership, which he is a member of the organization’s board of directors.) By Brian Chandler, president Eight years ago, I moved to Richmond. While having lunch with...
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RTD Layoffs Cut Deep By Brian Chandler, president / CEO Monday, April 3, 2017 is a day that everyone at The Richmond Times-Dispatch will remember for a very long time. It came as a surprise to the members of our team here at Commonwealth PR to hear that the daily newspaper headquartered in Virginia’s capital...
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“You’ve Got Mail!” By Bailey Stitzer, account coordinator Email marketing can be one of the strongest marketing channels for making a profit and retaining customers. However, you would be shocked on the number of brands that can’t write a successful email. According to The Radicati Group, a market research firm based out of California, the...
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A Picture is Worth a Thousand Words By Bailey Stitzer, account coordinator With more than a billion sources on the web, content has grown infinitely. But what should a company do to communicate a lot of content all in one place without overwhelming its audience? The answer: infographics. With the rise of content marketing, infographics...
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