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media relations
When something newsworthy happens with your business, you might be inclined to share that with the news media in your area. Earning a placement is a great opportunity to spread the word about your business and its recent achievements.  However, oftentimes this is no easy feat. When contacting a newspaper or television station, you are...
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In March, our team had an opportunity to connect with the PRSSA (Public Relations Student Society of America) Student-Run PR Firm, Ut Prosim PR of Virginia Tech. Each year, Ut Prosim PR takes on new clients, pro-bono, and will create public relations plans, execute strategies and tactics, and provide communications counsel to its clients. The firm gives...
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By: Julia Brewster When you think of media relations, you might think about an interview with your company’s CEO about company news or a story about your brand’s new product. Media relations can also serve as a way to build brand awareness and educate your key publics – not necessarily to “sell” something, but to...
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I don’t know about you, but I was over the moon when the cast of Sex and the City confirmed a reboot of the hit television series. Cosmos, anyone? But one noticeable cast member missing from the reboot will be Samantha Jones played by Kim Cattrall. While I envisioned what the show’s storyline will be...
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One of our clients, River Ridge, recently celebrated their anniversary this fall and asked us to develop a campaign to promote it, without hosting a traditional, large-scale event due to the uncertainties of COVID. We knew we would have to find unique ways to celebrate while garnering media attention and engaging with key stakeholders. This...
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It’s pretty well-known that newsrooms are shrinking. A recent study from the Pew Research Center provided further insight into this trend, concluding that newsroom employment in the US decreased by 25% from 2008 to 2018. The primary sector in this decade-long decline? Newspapers. The number of employees for the traditional print medium dropped 47%, according...
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Need PR help?
If you found this blog by searching “public relations firms in Virginia,” there’s a good chance you or your organization need PR help. Don’t worry, you’re in the right place for a short insightful read, so stick around. In today’s fast-paced world and 24-hour news cycle, many companies feel like they are getting left in...
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The possibility of landing a media interview with a client is exciting, but the window for making it happen can be limited – so it’s important to coordinate efficiently. In my experience, some have been relatively simple to coordinate, in which I shared some contact information and availability, but others have been a bit more...
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Keep in Mind the Seven News Values
As a former reporter, there are certain aspects to the public relations and news process that I sometimes inadvertently take advantage of – things I learned in journalism school or on the reporting beat that many PR practitioners or clients may not even be aware of. Looking back, I think one of the simplest, yet easiest-to-ignore...
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Don't spook the media!
I’m not sure about you, but Halloween is certainly one of my personal favorite times of the year. Haunted houses, jack-o-lanterns, scary costumes, horror movies – I love every bit of it. While all of those things can certainly be scary, the one thing that trumps them all might be the scariest thing in any...
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