Commonwealth Public Relations & Marketing is a full-service public relations, marketing, and social media firm located in historic Shockoe Slip. The firm and its team have won numerous PR and marketing awards since its founding in 2009 and prides itself on providing a wide range of services for clients from strategy development and research, to branding and execution of day-to-day tactical activities.

With a local, regional and national client base, Commonwealth PR is equipped with a team of experienced practitioners known for their strategic communications and creative ideas.

Account executive description:

You are the go-to person for not only day-to-day execution of public relations tactics but also long-term strategy. You’re an accomplished practitioner. You consistently evaluate your client’s direction to determine if you’re on track to meet goals for not only the marketing team but the organization or company as a whole. You have an entrepreneurial spirit and take full ownership of your clients, your teams, and the agency’s growth and profitability.

Responsibilities:

  • Manages and executes day-to-day client activities on specified client accounts with minimal supervision and oversight from our Director of Client Services
  • Must be experienced in media relations and show results from previous campaigns
  • Conducts media relations effectively and accurately. Has the ability to make multiple phone calls to reporters for every client and build relationships with reporters across multiple industries, media markets, mainstream and trade publications
  • Must be an excellent writer and proficient in AP Style
  • Proactively communicates goals and progress to Director of Client Services and client.
  • Manages all future public relations activities for each client. Creates comprehensive PR plans. Including, research, planning, implementation and evaluation
  • Provides high-quality professional counsel and service to clients according to acceptable standards of the profession and the firm
  • The ability to strategically deliver PR tactics and ideas that align with overall business goals and situations to every client
  • Manages day-to-day client activities, including research, writing, media pitches, follow ups, implementation and evaluation of public relations activities, and paying careful attention to budgets, resources, deadlines and client records
  • Must be a strategic thinker
  • Proactively keeps internal team informed of activities and strategic direction
  • Creates and participates in strategy and brainstorming meetings for all clients and the firm
  • Maintains close and frequent contact with clients and strengthens rapport between the company and the client
  • Attends client events for informational and media interviews
  • Availability after hours and weekends for occasional travel and/or client events
  • Proactively researches industry trends and provides counsel to align with overall company, marketing, and public relations goals
  • Coordinates and supervises employees or contractors as needed to carry out client service requirements, and ensures quality, cost-effective service, within budget and established time-frame
  • Creates, reviews and approves time and activity reports necessary for invoicing
  • Writes effectively for various media as required
  • Executes social media effectively and accurately
  • Ensures that monthly time and expense reports are completed by deadline
  • Ensures that direct report is kept fully informed regarding activities and plans of clients
  • Seeks new business opportunities and manages those opportunities
  • Performs other duties as assigned

Benefits

  • Full health and dental insurance benefits offered
  • 401k
  • Potential for client referral commission
  • Generous PTO
  • Parking
  • Professional development opportunities
  • PRSA membership – national and local

This position reports directly to director of client services.

Submit cover letter, resume, and writing samples to careers@commonwealth-pr.com.