By Frazier Fulton, director of client services
The art of crafting a press release, pitching, and obtaining coverage can sometimes seem easy. Then, when you take a stab at it, you’re left wondering why your release or event wasn’t covered.
That’s where the expertise of the Commonwealth PR team comes in. We are made up of seasoned journalists, corporate and nonprofit public relations practitioners. Most often, our new clients result from a phone call from a marketing professional that is not obtaining the results they want in their media relations campaigns. They’ve typically spent a lot of time and money going down a dark path before reaching out for help.
One secret to our methodology, outside of every important relationship, is that timing is everything. We know the exact moment to reach out to the local TV, digital, and print newsrooms. The team at Commonwealth PR is well versed in coaching our clients to schedule events and announcements at the most optimal media time to get a reporter there. We also take into consideration when newsrooms might have a slight lull and swoop in like a hero providing timely content that we have prepared well in advance just for this moment.
This is the type of counsel you receive no matter how big or small your project. We are here on standby to help your team not only execute the day-to-day activities of a campaign, but also assist with best practices to reach your preferred audience.
So, next time you’re thinking about going down the media relations path alone, give us a call first (804-510-0039).