Monthly Archives: February 2021

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Understanding PR Strategy: Proactive vs Reactive Media Relations

Our team at Commonwealth PR is always weighing our options between proactive and reactive media relations for our clients. Both strategies are important for a successful PR campaign or plan for many different reasons. Here’s a breakdown of what these strategies entail: Proactive media relations include tactics like outreach to the media on any company […]

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Three Observations From a College Student (and PR Intern) During the Pandemic

By: Alexa Shockley (Intern) I am, proudly, an Emory & Henry College student from Southwest Virginia. Being a college student and experiencing higher education is a unique experience for each person lucky enough to partake in it. Like most activities, the college experience has undergone some major changes in 2020 and 2021. Virtual classes, online […]

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PR Myths and Misconceptions

I don’t know about you, but I was over the moon when the cast of Sex and the City confirmed a reboot of the hit television series. Cosmos, anyone? But one noticeable cast member missing from the reboot will be Samantha Jones played by Kim Cattrall. While I envisioned what the show’s storyline will be […]

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Our 2021 New Year’s Resolutions: PR Edition

After a year like 2020, we’re especially grateful for the opportunity to work with clients both old and new. Here are some of our PR resolutions for 2021: Continue finding ways to be innovative. 2020 was an opportunity for us to find unique and innovative ways of supporting our clients. Thinking outside of the box […]

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