By: Ellie Forkins When thinking about marketing, advertising and public relations, it can sometimes be challenging to know the difference. But trust me, there is. Despite the various terms used interchangeably throughout these professions, each industry functions in its own way. And although these three industries tend to fall under the same umbrella, they […]
By: Alana Stillitano It seems like every day there are hundreds of news alerts popping up on our phones that deliver alarming statistics or disheartening information about the state of the world. Though it is important to have an understanding of the world around you, it can be a challenge to remain relaxed when the […]
Commonwealth Public Relations & Marketing is a full-service public relations, marketing, and social media firm located in historic Shockoe Slip. The firm and its team have won numerous PR and marketing awards since its founding in 2009 and prides itself on providing a wide range of services for clients from strategy development and research, to […]
By: Julia Brewster When you think of media relations, you might think about an interview with your company’s CEO about company news or a story about your brand’s new product. Media relations can also serve as a way to build brand awareness and educate your key publics – not necessarily to “sell” something, but to […]
By: Alana Stillitano When many people see the word “creative” an image forms of an art student painting on a canvas in a busy street. Lots of colors are splattered around until a beautiful and unique work of art is revealed. However, creativity and creative thinking involve so much more than just art. Whether your […]
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