“Public relations cannot be treated as a late-stage marketing function. In this space, it is an approval strategy.” By Brian Chandler, APR – Founder & CEO Surf park projects are not getting voted down because the waves do not work. They are failing because developers wait too long to explain what they are building, why […]
By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Surf Park Summit in November, I had the opportunity to hear directly from the team behind Lost Shore Surf Park in Scotland. As the “only” PR/marketing agency professional representative in the room, one moment from their presentation stood out more than anything else. […]
What Surf Park Developers Need to Know About PR, Community Support and Long-Term Visibility By Brian Chandler, APR – Founder & CEO In August 2025, a local news outlet here in Virginia published my opinion column on a bold new chapter in Virginia Beach’s coastal story: Atlantic Park, a development that represents not just a […]
How our work with Surf Park Central helped educate emerging accessibility standards at Surf Park Summit By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Summit in November, one of the most important conversations went beyond wave technology and operations. It focused on accessibility and the expanding role surf parks can play in […]
Unleash Your Creativity: Join Our Thrilling Summer Internship Program Get ready for an unforgettable summer internship at Commonwealth Public Relations & Marketing! Are you looking to kickstart your career in the exciting world of public relations and marketing? Look no further! Commonwealth PR is thrilled to announce its summer internship program, where you’ll dive headfirst […]
There’s been a lot of talk lately about the dreaded “R” word: Recession. There are also a lot of discussions happing about what items on a company’s P&L statement go first when the company starts to experience the effects of a downturn in the economy. If you think that cutting your marketing, advertising and public […]
Now that the 2022 General Assembly Session is complete, it’s a good opportunity to look back on our success. For the last six years, we have been a go-to firm in Virginia for companies and associations that are either supporting legislation and working to get it passed, or fighting legislation. We should note that we […]
This is the last blog in our media interview preparation series. We hope you’ve read and enjoyed our previous posts on what to do upon initial contact from a reporter and how to develop your messages. For this final installment, we’ll take a look at the media interview itself and offer some tips and advice […]
In a previous blog post on media interview preparation, we covered the first step in the media interview process: the initial action you and your organization should take when first contacted by a reporter, blogger, freelance writer, etc. Next, we’ll address how to put your messages together so you can best tell your organization’s story […]
This is the first blog in a series that aims to help you successfully prepare for a media interview. Media interviews can help your organization reach its communication goals in many ways. Here are just a few benefits: Allows your organization to communicate directly to both your stakeholders and a broad audience Helps inform your […]
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