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Recession: To Cut or Not to Cut, That is the Question

There’s been a lot of talk lately about the dreaded “R” word: Recession. There are also a lot of discussions happing about what items on a company’s P&L statement go first when the company starts to experience the effects of a downturn in the economy. If you think that cutting your marketing, advertising and public […]

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Virginia’s General Assembly Weighs in on our Firm’s Efforts

Now that the 2022 General Assembly Session is complete, it’s a good opportunity to look back on our success. For the last six years, we have been a go-to firm in Virginia for companies and associations that are either supporting legislation and working to get it passed, or fighting legislation. We should note that we […]

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Media Interview Preparation (Series): Conducting The Interview

This is the last blog in our media interview preparation series. We hope you’ve read and enjoyed our previous posts on what to do upon initial contact from a reporter and how to develop your messages. For this final installment, we’ll take a look at the media interview itself and offer some tips and advice […]

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Media Interview Preparation (Series): Developing Your Messages

In a previous blog post on media interview preparation, we covered the first step in the media interview process: the initial action you and your organization should take when first contacted by a reporter, blogger, freelance writer, etc.  Next, we’ll address how to put your messages together so you can best tell your organization’s story […]

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Preparing Your Customers for Price Increases

Imagine the mess if your boat dealership, manufacturing company, or marine business appears on social media sites under the heading “Price Increases, We’re Done,” or worse: “Price Gauging.” With inflation on the rise and businesses needing to pass along those increases to customers, having a strategic communications plan in place to mitigate negative responses will […]

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Communicating with Empathy

“Thoughts and prayers.” This may be one of the most cliche phrases in modern times. In a 2018 article about this phrase, journalist AJ Willingham referred to its use as “semantic satiation,” a phenomenon in which a phrase is used so often that it loses its meaning. The phrase now even has its own hashtag, […]

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Four Top Marketing Trends To Watch in 2022

By: Brian Chandler, APR It’s a fact… 2021 is now in our wake, but there’s still time for members of the Marine Marketers of America to compare their marketing plans for the new year and adjust the trim tabs, so to speak. With that in mind, here are the top four marketing trends we should […]

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COVID-19, Workplace Safety & Handling Employee Push-back

This post taps the collective experiences of Brian Chandler (PR expert and CEO of Commonwealth Public Relations) and Tricia Dunlap (business attorney and CEO of Dunlap Law PLC). Like every business owner, the first months of the pandemic rocked your foundation.  Now, nine months in, you’ve finally found your sea legs. And then an angry […]

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Breaking Through The COVID-19 Noise

Below are pages from PR News’ 2020 “The Book of Crisis Management,” special COVID edition. We were featured in the book for our COVID PR & Communications Vlog. Click here to download the entire book.                                         […]

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