We all know the dreaded, “share a fun fact about yourself,” team building exercise. It can be hard to find an innovative way to strengthen your connection within a team. Whether you have been working with the same team for 10 years or for 10 days, enhancing your work relationships can bring significant value to […]
The social media platform TikTok is still growing with more than 1 billion active users. With popularity and notoriety comes inevitable crises. Creators on this platform are not immune and often face intense scrutiny by their thousands, or millions, of followers daily. One of the key roles that strong public relations plays, regardless of the […]
By: Ellie Forkins Some months, it seems everywhere we look there is breaking news. And the past few months have been no different. Recently, the world has turned its attention to the conflict between Russia and Ukraine. With heavy hearts, we all watched as the situation unfolded, knowing fully that this breaking news would take […]
Your social media accounts are a great way to bring your business to a new level of success. By investing additional time across Facebook, Instagram, Twitter, and LinkedIn, you can build brand awareness, strengthen relationships, and drive sales. Many of our clients utilize our social media services and strategies to further their objectives and goals. […]
This year, the Virginia General Assembly was in full swing with a long session – eight weeks instead of six. And a multitude of important bills were being debated throughout the House and Senate, including a few that would directly impact our clients. Working with and securing quality news coverage is already a challenge at […]
More and more businesses have begun transitioning to a “new normal.” Whether that means working in the office or from home full-time (or some combination of both), it is important to reflect on the past two years many of us have spent at home. At Commonwealth PR, our team has learned valuable lessons and working […]
I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen […]
As working from home becomes a permanent solution for many businesses, much of our day is spent staring at our computer screens. In public relations this is especially true as we draft press releases, email journalists, or check the news. Don’t forget about how we might need to use our phones to visit our client’s […]
Throughout our lives and careers, some may experience work fatigue, while others will experience social media fatigue, but those who create and manage social media accounts at work may experience a fusion of work and social media burnout. Over the years I’ve seen so many friends, influencers and celebs say, “Taking a break from social […]
When something newsworthy happens with your business, you might be inclined to share that with the news media in your area. Earning a placement is a great opportunity to spread the word about your business and its recent achievements. However, oftentimes this is no easy feat. When contacting a newspaper or television station, you are […]
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