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Media Relations and Building Brand Authority

By: Julia Brewster When you think of media relations, you might think about an interview with your company’s CEO about company news or a story about your brand’s new product. Media relations can also serve as a way to build brand awareness and educate your key publics – not necessarily to “sell” something, but to […]

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Our 2021 New Year’s Resolutions: PR Edition

After a year like 2020, we’re especially grateful for the opportunity to work with clients both old and new. Here are some of our PR resolutions for 2021: Continue finding ways to be innovative. 2020 was an opportunity for us to find unique and innovative ways of supporting our clients. Thinking outside of the box […]

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Supporting Your Legislative Goals Through PR During the Legislative Session

It’s that time of year here in Virginia: The General Assembly session! We work with a variety of clients on achieving their government relations goals, including coalitions and associations. Here is how we effectively work with our government relations clients during the legislative session (and if you’re a coalition or association, how our firm could […]

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Creating Engaging Campaigns During COVID-19

One of our clients, River Ridge, recently celebrated their anniversary this fall and asked us to develop a campaign to promote it, without hosting a traditional, large-scale event due to the uncertainties of COVID. We knew we would have to find unique ways to celebrate while garnering media attention and engaging with key stakeholders. This […]

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Downsized Newsrooms & PR Practitioners

It’s pretty well-known that newsrooms are shrinking. A recent study from the Pew Research Center provided further insight into this trend, concluding that newsroom employment in the US decreased by 25% from 2008 to 2018. The primary sector in this decade-long decline? Newspapers. The number of employees for the traditional print medium dropped 47%, according […]

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Why Your Organization Should Consider Media Monitoring

While you might get news stories that mention your organization sent to your inbox, media monitoring services take staying on top of news about your organization – and your industry – a step further. Media monitoring is a way to track mentions and stories about your organization or industry across various platforms, providing insight into […]

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Ditch the “Instagram Wall” and Tell a Story

If you’re even the least bit familiar with influencers and Instagram culture, you’ll know that bright, colorful walls have been a way for Instagrammers to make their content trendy and vibrant over the years. However, these “Instagram walls” – like the notable Los Angeles wings – may not be as valued as they once were. […]

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The Value of Teambuilding

Last week, our team took a trip to Peak Experiences for some time out of the office. Although the rest of the team has been before, this was my first go-around and my first teambuilding activity at CPR. It was nice to take the afternoon to do something fun and active; after all, exercise can be […]

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Make the Most of an Internship in PR

As we seem to be moving right along through spring, I can’t help but think about how soon summer will be here. That means it’s time for sunny days, hanging out by the pool, or maybe even filling your time with a great summer internship in your field of study, especially if you’re a junior […]

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Beginner’s Guide to Coordinating a Media Interview

The possibility of landing a media interview with a client is exciting, but the window for making it happen can be limited – so it’s important to coordinate efficiently. In my experience, some have been relatively simple to coordinate, in which I shared some contact information and availability, but others have been a bit more […]

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