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Commonwealth PR
This is the last blog in our media interview preparation series. We hope you’ve read and enjoyed our previous posts on what to do upon initial contact from a reporter and how to develop your messages. For this final installment, we’ll take a look at the media interview itself and offer some tips and advice...
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Developing your messages
In a previous blog post on media interview preparation, we covered the first step in the media interview process: the initial action you and your organization should take when first contacted by a reporter, blogger, freelance writer, etc.  Next, we’ll address how to put your messages together so you can best tell your organization’s story...
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This is the first blog in a series that aims to help you successfully prepare for a media interview. Media interviews can help your organization reach its communication goals in many ways. Here are just a few benefits: Allows your organization to communicate directly to both your stakeholders and a broad audience Helps inform your...
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“Thoughts and prayers.” This may be one of the most cliche phrases in modern times. In a 2018 article about this phrase, journalist AJ Willingham referred to its use as “semantic satiation,” a phenomenon in which a phrase is used so often that it loses its meaning. The phrase now even has its own hashtag,...
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