Category

Advice
Virginia general assembly public relations
Now that the 2022 General Assembly Session is complete, it’s a good opportunity to look back on our success. For the last six years, we have been a go-to firm in Virginia for companies and associations that are either supporting legislation and working to get it passed, or fighting legislation. We should note that we...
Read More
Your social media accounts are a great way to bring your business to a new level of success. By investing additional time across Facebook, Instagram, Twitter, and LinkedIn, you can build brand awareness, strengthen relationships, and drive sales.  Many of our clients utilize our social media services and strategies to further their objectives and goals....
Read More
By Chad Saylor This is the last blog in our media interview preparation series. We hope you’ve read and enjoyed our previous posts on what to do upon initial contact from a reporter and how to develop your messages. For this final installment, we’ll take a look at the media interview itself and offer some...
Read More
This year, the Virginia General Assembly was in full swing with a long session – eight weeks instead of six. And a multitude of important bills were being debated throughout the House and Senate, including a few that would directly impact our clients. Working with and securing quality news coverage is already a challenge at...
Read More
More and more businesses have begun transitioning to a “new normal.” Whether that means working in the office or from home full-time (or some combination of both), it is important to reflect on the past two years many of us have spent at home.    At Commonwealth PR, our team has learned valuable lessons and working...
Read More
Developing your messages
By Chad Saylor In a previous blog post on media interview preparation, we covered the first step in the media interview process: the initial action you and your organization should take when first contacted by a reporter, blogger, freelance writer, etc.  Next, we’ll address how to put your messages together so you can best tell...
Read More
By Chad Saylor This is the first blog in a series that aims to help you successfully prepare for a media interview. Media interviews can help your organization reach its communication goals in many ways. Here are just a few benefits: Allows your organization to communicate directly to both your stakeholders and a broad audience...
Read More
I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen...
Read More
As working from home becomes a permanent solution for many businesses, much of our day is spent staring at our computer screens. In public relations this is especially true as we draft press releases, email journalists, or check the news. Don’t forget about how we might need to use our phones to visit our client’s...
Read More
Imagine the mess if your boat dealership, manufacturing company, or marine business appears on social media sites under the heading “Price Increases, We’re Done,” or worse: “Price Gauging.” With inflation on the rise and businesses needing to pass along those increases to customers, having a strategic communications plan in place to mitigate negative responses will...
Read More
1 2 3 7