Advice

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A Vision For Downtown Richmond

(Note: the piece below was originally submitted to The Richmond Times-Dispatch to run as an op-ed. Brian Chandler submitted it to the newspaper on behalf of the Shockoe Partnership, which he is a member of the organization’s board of directors.) By Brian Chandler, president Eight years ago, I moved to Richmond. While having lunch with […]

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“You’ve Got Mail!”

“You’ve Got Mail!” By Bailey Stitzer, account coordinator Email marketing can be one of the strongest marketing channels for making a profit and retaining customers. However, you would be shocked on the number of brands that can’t write a successful email. According to The Radicati Group, a market research firm based out of California, the […]

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Creating a New Path for Non-Traditional Social Media

Creating a New Path for Non-Traditional Social Media Emily Mitchell, account coordinator Big name companies all over the world are getting praised for unconventional social media. Sharing thoughts, pictures and videos is still the social norm but corporations and even celebrities are taking a new path; using the extremes of humor and emotions to engage audiences. Followers […]

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A Picture is Worth a Thousand Words

A Picture is Worth a Thousand Words By Bailey Stitzer, account coordinator With more than a billion sources on the web, content has grown infinitely. But what should a company do to communicate a lot of content all in one place without overwhelming its audience? The answer: infographics. With the rise of content marketing, infographics […]

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Keep Reading: CPR Blog Ranks Among Top 100 In The World

Keep Reading: CPR Blog Ranks Among Top 100 In The World By Brian Chandler, president When our company blog gets looped in with Regan’s PR Daily, PR Week and O’Dwyers Public Relations as one of the best blogs in the world, it’s a pretty big deal and we’re going to tout it. Christmas came early […]

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Why PR Pros Must Learn AP Style

Why PR Pros Must Learn AP Style Bailey Stitzer, account coordinator Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything […]

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Pitch Perfect

Pitch Perfect By Emily Mitchell, account coordinator One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the […]

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Get With The Program

Get With The Program By Brian Chandler, president Lately I have been hearing the term “programmatic” more and more. Talk is of how it is changing the advertising industry, and specifically, how it is changing the way agencies purchase and place digital ads. Even though Commonwealth PR is not an advertising firm, our team has […]

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