Copywriting

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A Case Study: Our Surf Park Accessibility Design Work

How our work with Surf Park Central helped educate emerging accessibility standards at Surf Park Summit By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Summit in November, one of the most important conversations went beyond wave technology and operations. It focused on accessibility and the expanding role surf parks can play in […]

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Tom Petty and the media’s “Breakdown”

By Catie Kelly, account coordinator Legendary musician Tom Petty tragically passed away on Monday, Oct. 2, shortly before midnight. Are you getting déjà vu? Don’t worry, us too. That is because the media reported that Tom Petty had already died earlier that afternoon. The news first broke around 3 p.m. that Petty had been rushed […]

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Why PR Pros Must Learn AP Style

Why PR Pros Must Learn AP Style Bailey Stitzer, account coordinator Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything […]

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