Category

Marketing
I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen...
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Throughout our lives and careers, some may experience work fatigue, while others will experience social media fatigue, but those who create and manage social media accounts at work may experience a fusion of work and social media burnout.  Over the years I’ve seen so many friends, influencers and celebs say, “Taking a break from social...
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By: Brian Chandler, APR It’s a fact… 2021 is now in our wake, but there’s still time for members of the Marine Marketers of America to compare their marketing plans for the new year and adjust the trim tabs, so to speak. With that in mind, here are the top four marketing trends we should...
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By: Ellie Forkins   When thinking about marketing, advertising and public relations, it can sometimes be challenging to know the difference. But trust me, there is. Despite the various terms used interchangeably throughout these professions, each industry functions in its own way. And although these three industries tend to fall under the same umbrella, they...
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Commonwealth Public Relations & Marketing is a full-service public relations, marketing, and social media firm located in historic Shockoe Slip. The firm and its team have won numerous PR and marketing awards since its founding in 2009 and prides itself on providing a wide range of services for clients from strategy development and research, to...
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By: Julia Brewster When you think of media relations, you might think about an interview with your company’s CEO about company news or a story about your brand’s new product. Media relations can also serve as a way to build brand awareness and educate your key publics – not necessarily to “sell” something, but to...
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By: Ellie Forkins   The holidays are here! For the next few weeks, consumers will be thrown an abundance of marketing and advertising campaigns. Though December tends to be the busiest month of the year, it is important for businesses to continue their marketing and PR efforts throughout the holiday season. But, how can businesses...
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Why a PR Agency Should be a Part of Your Team from the Start
By Paityn Miles, summer intern I have been with Commonwealth Public Relations as a summer intern for about two months now; and in the time that I have spent working with the team, my eyes have been opened to the importance of the public relations industry. Before starting this internship, I really wasn’t fully aware...
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2018 FIFA World Cup
With the 2018 FIFA World Cup starting today, I’m reminded of all things soccer in my life. Growing up, I lived and breathed soccer. I played rec as a small child, then travel or club soccer in the fall and high school soccer in the spring as I grew older. After graduating, I made the...
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Cast Your Net and Get to Work Emily Mitchell, account coordinator Let me set the scene; a Midwest girl graduating from college in three months, applying for her first, full-time job in a state she has never even visited, in a city she had only heard of in history books. Hi, my name is Emily...
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