The holidays are here, and everyone loves a good Christmas poem, right? In year’s past, we’ve had some fun using ‘Twas The Night Before Christmas as a foundation and mixing it up with a little PR slang. So, enjoy this not-so original rendition of ‘Twas the night before Christmas, at the expense of Commonwealth PR […]
While on a call this week with a potential new client that works in the marine and boating industry, I was asked why our website isn’t “dripping in saltwater.” Ah, an interesting metaphor for all the public relations work we are doing these days in the boating industry. My answer was so well received that […]
Although newsrooms continue to shrink, there remains a huge demand for news content; however, there is still one age-old technique you can implement to garner some prized airtime for your company. That technique – B-roll. Here at Commonwealth PR, we have increasingly become experts at shooting and providing B-roll of our clients’ activities to local TV […]
I’m not sure about you, but Halloween is certainly one of my personal favorite times of the year. Haunted houses, jack-o-lanterns, scary costumes, horror movies – I love every bit of it. While all of those things can certainly be scary, the one thing that trumps them all might be the scariest thing in any […]
We all know the old adage, “Don’t sweat the small stuff,” and in a day and age where the news feels like it’s moving a mile a minute, it may seem like that saying rings truer than ever. I’d argue, however, that today’s climate makes the small, seemingly-minute details more important than ever before. Think […]
Times are changing, and so is media relations. That is why now, more than ever, it is crucial to implement thoughtful media relations strategies into your work. The media has undergone many significant changes over the years. With the introduction of the internet came 24/7 access to a constant stream of news and information. Then […]
As public relations professionals, one of our goals is to get as much positive publicity and brand awareness for our clients as possible; but with an ever-changing media landscape where — according to the Bureau of Labor Statistics — public relations professionals outnumber journalists by more than 6-to-1, sometimes it can feel nearly impossible to […]
By Frazier Fulton, director of client services The art of crafting a press release, pitching, and obtaining coverage can sometimes seem easy. Then, when you take a stab at it, you’re left wondering why your release or event wasn’t covered. That’s where the expertise of the Commonwealth PR team comes in. We are made up […]
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