Category

Public Relations
December 15th marks four years since I graduated from college, and I got my first PR job three months ago. While some public relations graduates are lucky to find a position right after finishing school, that’s not the case for many people. So whether you’re just about to graduate, or have been out of school...
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There’s been a lot of talk lately about the dreaded “R” word: Recession. There are also a lot of discussions happing about what items on a company’s P&L statement go first when the company starts to experience the effects of a downturn in the economy. If you think that cutting your marketing, advertising and public...
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The social media platform TikTok is still growing with more than 1 billion active users. With popularity and notoriety comes inevitable crises. Creators on this platform are not immune and often face intense scrutiny by their thousands, or millions, of followers daily. One of the key roles that strong public relations plays, regardless of the...
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Virginia general assembly public relations
Now that the 2022 General Assembly Session is complete, it’s a good opportunity to look back on our success. For the last six years, we have been a go-to firm in Virginia for companies and associations that are either supporting legislation and working to get it passed, or fighting legislation. We should note that we...
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This is the last blog in our media interview preparation series. We hope you’ve read and enjoyed our previous posts on what to do upon initial contact from a reporter and how to develop your messages. For this final installment, we’ll take a look at the media interview itself and offer some tips and advice...
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This year, the Virginia General Assembly was in full swing with a long session – eight weeks instead of six. And a multitude of important bills were being debated throughout the House and Senate, including a few that would directly impact our clients. Working with and securing quality news coverage is already a challenge at...
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Developing your messages
In a previous blog post on media interview preparation, we covered the first step in the media interview process: the initial action you and your organization should take when first contacted by a reporter, blogger, freelance writer, etc.  Next, we’ll address how to put your messages together so you can best tell your organization’s story...
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This is the first blog in a series that aims to help you successfully prepare for a media interview. Media interviews can help your organization reach its communication goals in many ways. Here are just a few benefits: Allows your organization to communicate directly to both your stakeholders and a broad audience Helps inform your...
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“Thoughts and prayers.” This may be one of the most cliche phrases in modern times. In a 2018 article about this phrase, journalist AJ Willingham referred to its use as “semantic satiation,” a phenomenon in which a phrase is used so often that it loses its meaning. The phrase now even has its own hashtag,...
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When something newsworthy happens with your business, you might be inclined to share that with the news media in your area. Earning a placement is a great opportunity to spread the word about your business and its recent achievements.  However, oftentimes this is no easy feat. When contacting a newspaper or television station, you are...
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