Public Relations

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Lost Shore: A PR Case Study
Worth Riding

By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Surf Park Summit in November, I had the opportunity to hear directly from the team behind Lost Shore Surf Park in Scotland. As the “only” PR/marketing agency professional representative in the room, one moment from their presentation stood out more than anything else. […]

surf park, atlantic park, wave pool
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Surf Parks: Why PR & Marketing Matters

What Surf Park Developers Need to Know About PR, Community Support and Long-Term Visibility By Brian Chandler, APR – Founder & CEO In August 2025, a local news outlet here in Virginia published my opinion column on a bold new chapter in Virginia Beach’s coastal story: Atlantic Park, a development that represents not just a […]

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Attention Students: Summer Internships Available

Unleash Your Creativity: Join Our Thrilling Summer Internship Program Get ready for an unforgettable summer internship at Commonwealth Public Relations & Marketing! Are you looking to kickstart your career in the exciting world of public relations and marketing? Look no further! Commonwealth PR is thrilled to announce its summer internship program, where you’ll dive headfirst […]

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You Graduated- Now What? How to Break Into the PR Industry After College

December 15th marks four years since I graduated from college, and I got my first PR job three months ago. While some public relations graduates are lucky to find a position right after finishing school, that’s not the case for many people. So whether you’re just about to graduate, or have been out of school […]

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Recession: To Cut or Not to Cut, That is the Question

There’s been a lot of talk lately about the dreaded “R” word: Recession. There are also a lot of discussions happing about what items on a company’s P&L statement go first when the company starts to experience the effects of a downturn in the economy. If you think that cutting your marketing, advertising and public […]

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Crisis Management on TikTok

The social media platform TikTok is still growing with more than 1 billion active users. With popularity and notoriety comes inevitable crises. Creators on this platform are not immune and often face intense scrutiny by their thousands, or millions, of followers daily. One of the key roles that strong public relations plays, regardless of the […]

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Virginia’s General Assembly Weighs in on our Firm’s Efforts

Now that the 2022 General Assembly Session is complete, it’s a good opportunity to look back on our success. For the last six years, we have been a go-to firm in Virginia for companies and associations that are either supporting legislation and working to get it passed, or fighting legislation. We should note that we […]

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Media Interview Preparation (Series): Conducting The Interview

This is the last blog in our media interview preparation series. We hope you’ve read and enjoyed our previous posts on what to do upon initial contact from a reporter and how to develop your messages. For this final installment, we’ll take a look at the media interview itself and offer some tips and advice […]

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Public Relations Tips for Legislative Sessions

This year, the Virginia General Assembly was in full swing with a long session – eight weeks instead of six. And a multitude of important bills were being debated throughout the House and Senate, including a few that would directly impact our clients. Working with and securing quality news coverage is already a challenge at […]

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Media Interview Preparation (Series): Developing Your Messages

In a previous blog post on media interview preparation, we covered the first step in the media interview process: the initial action you and your organization should take when first contacted by a reporter, blogger, freelance writer, etc.  Next, we’ll address how to put your messages together so you can best tell your organization’s story […]

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