Public Relations Archives - Page 5 of 7 - Commonwealth Public Relations - Richmond Virginia Public Relations Firm Agency

Let’s Get Visual

January 25th, 2023 02:43 pm June 27, 2018

In the age of social media, the visual arts reign supreme. Just look at recent trends. Over the past five years, Instagram saw more growth in its userbase than any other social media platform. According to the Pew Research Center, more Americans use YouTube than Facebook in 2018. More people are on Snapchat these days […]

World Cup Highlights Brands Like No Other Sporting Event

January 25th, 2023 02:47 pm June 14, 2018

With the 2018 FIFA World Cup starting today, I’m reminded of all things soccer in my life. Growing up, I lived and breathed soccer. I played rec as a small child, then travel or club soccer in the fall and high school soccer in the spring as I grew older. After graduating, I made the […]

Implementing Thoughtful Media Relations

January 25th, 2023 02:48 pm May 15, 2018

Times are changing, and so is media relations. That is why now, more than ever, it is crucial to implement thoughtful media relations strategies into your work. The media has undergone many significant changes over the years. With the introduction of the internet came 24/7 access to a constant stream of news and information. Then […]

Hiring a PR Firm Isn’t Scary

January 25th, 2023 02:50 pm April 30, 2018

I recently had a business owner tell me that he had spoken to two of our competitors and they both scared him out of wanting to use a PR firm for his business’ media relations and PR services. “Scared?” I questioned him, wanting to know more about the experience and what in the world my […]

Relationship-Building Key in Getting Media Coverage

January 25th, 2023 02:51 pm April 19, 2018

As public relations professionals, one of our goals is to get as much positive publicity and brand awareness for our clients as possible; but with an ever-changing media landscape where — according to the Bureau of Labor Statistics — public relations professionals outnumber journalists by more than 6-to-1, sometimes it can feel nearly impossible to […]

The Crown: A Lesson in Reputation Management Not to Be Ignored

January 25th, 2023 02:57 pm January 14, 2018

Image courtesy of Netflix The Crown: A Lesson in Reputation Management Not to Be Ignored By: Brian Chandler, president If you’re looking for a royal example of reputation management, look no further than Season 2 of the popular Netflix series: The Crown. With some needed time off over the holidays, I stumbled upon Season 2, […]

Our 2018 New Year’s Resolutions

January 25th, 2023 02:58 pm December 29, 2017

With 2018 finally upon us, it’s once again that time of year where we look at ourselves, assess our lives and make some New Year’s resolutions. But our resolutions aren’t about cutting calories or working out more. They aren’t about ourselves as individuals, but rather our firm and our clients and the ways we can […]

Turning Over a New Leaf

January 25th, 2023 03:04 pm November 16, 2017

My Journey from Journalism to Public Relations By Nick Versaw, intern If you would have told me a year ago that I’d be sitting here, a month away from my college graduation, in an office at a public relations firm, I would have called you crazy. Just last year, I was starting to get into […]

Cast Your Net and Get to Work

January 25th, 2023 03:07 pm October 30, 2017

Cast Your Net and Get to Work Emily Mitchell, account coordinator Let me set the scene; a Midwest girl graduating from college in three months, applying for her first, full-time job in a state she has never even visited, in a city she had only heard of in history books. Hi, my name is Emily […]

Timing Is Everything

January 25th, 2023 03:09 pm October 16, 2017

By Frazier Fulton, director of client services The art of crafting a press release, pitching, and obtaining coverage can sometimes seem easy. Then, when you take a stab at it, you’re left wondering why your release or event wasn’t covered. That’s where the expertise of the Commonwealth PR team comes in. We are made up […]