Social Media

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Content Is No Longer King

You know the saying in social media: Content is King. I’ve been hearing that for about a decade; but today, “content” has been dethroned by social media advertising dollars. Let’s face it, when Facebook went public you could have the greatest content in the world and it might only reach 15 percent of your page’s […]

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Company Twitter Wars

Social media can make or break a company. Gaining a large following on social media builds the overall awareness of your brand and provides you with a platform for owned media content. However, a small mistake online has the potential to cause serious damage to a company’s reputation and business. Recently a huge trend amongst […]

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Let’s Get Visual

In the age of social media, the visual arts reign supreme. Just look at recent trends. Over the past five years, Instagram saw more growth in its userbase than any other social media platform. According to the Pew Research Center, more Americans use YouTube than Facebook in 2018. More people are on Snapchat these days […]

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Recipe for Viral Content

What is the recipe for viral content? This baffling question struck me a few weeks ago after the news went viral of a military tank-style vehicle leading police on a low-speed chase through our very own city of Richmond. Sure the tank chase is the talk of the town here, but I wouldn’t have expected […]

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World Cup Highlights Brands Like No Other Sporting Event

With the 2018 FIFA World Cup starting today, I’m reminded of all things soccer in my life. Growing up, I lived and breathed soccer. I played rec as a small child, then travel or club soccer in the fall and high school soccer in the spring as I grew older. After graduating, I made the […]

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Snapchat Update: Bad for Business?

As you have probably already seen or heard, Snapchat has rolled out a new update. The update was originally announced at the end of 2017 but hadn’t gone into effect until now. The change was intended to appeal to an older crowd in addition to bringing in more advertisers and content creators; however, the plan […]

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Cast Your Net and Get to Work

Cast Your Net and Get to Work Emily Mitchell, account coordinator Let me set the scene; a Midwest girl graduating from college in three months, applying for her first, full-time job in a state she has never even visited, in a city she had only heard of in history books. Hi, my name is Emily […]

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Social Media Smack Down

Social Media Smack Down  By Catie Kelly, account coordinator It appears the creatives at Facebook have been going through a bit of figurative writer’s block for quite some time now. The Fortune 500 company seems to have tended to this issue by plagiarizing the work of fellow social media giant, Snapchat. Perhaps a lack of […]

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Consistency is Key: Why Your Social Media Channels (and Website) Should Match

Have you ever clicked on a website or Facebook page and were immediately confused by what you saw? “This can’t be right,” you think, hitting the back button or clicking over to another tab to find the mistake. Perhaps it was a logo, name, or description that caught you off guard and made you second-guess […]

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Take 1…Action! CPR Adds Video Projects to Client Services

Take 1…Action! CPR Adds Video Projects to Client Services By Emily Mitchell, account coordinator They say a picture is worth 1,000 words, so how many is a video worth? In this day and age when content is king, you might want to think about how video is another form of content that can be used […]

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