You know the saying in social media: Content is King. I’ve been hearing that for about a decade; but today, “content” has been dethroned by social media advertising dollars. Let’s face it, when Facebook went public you could have the greatest content in the world and it might only reach 15 percent of your page’s […]
Company Twitter Wars
Social media can make or break a company. Gaining a large following on social media builds the overall awareness of your brand and provides you with a platform for owned media content. However, a small mistake online has the potential to cause serious damage to a company’s reputation and business. Recently a huge trend amongst […]
Let’s Get Visual
In the age of social media, the visual arts reign supreme. Just look at recent trends. Over the past five years, Instagram saw more growth in its userbase than any other social media platform. According to the Pew Research Center, more Americans use YouTube than Facebook in 2018. More people are on Snapchat these days […]
Recipe for Viral Content
What is the recipe for viral content? This baffling question struck me a few weeks ago after the news went viral of a military tank-style vehicle leading police on a low-speed chase through our very own city of Richmond. Sure the tank chase is the talk of the town here, but I wouldn’t have expected […]
Snapchat Update: Bad for Business?
As you have probably already seen or heard, Snapchat has rolled out a new update. The update was originally announced at the end of 2017 but hadn’t gone into effect until now. The change was intended to appeal to an older crowd in addition to bringing in more advertisers and content creators; however, the plan […]
Social Media Smack Down
Social Media Smack Down By Catie Kelly, account coordinator It appears the creatives at Facebook have been going through a bit of figurative writer’s block for quite some time now. The Fortune 500 company seems to have tended to this issue by plagiarizing the work of fellow social media giant, Snapchat. Perhaps a lack of […]
Consistency is Key: Why Your Social Media Channels (and Website) Should Match
Have you ever clicked on a website or Facebook page and were immediately confused by what you saw? “This can’t be right,” you think, hitting the back button or clicking over to another tab to find the mistake. Perhaps it was a logo, name, or description that caught you off guard and made you second-guess […]