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Increasing PR & Marketing Outreach During the Holiday Season

By: Ellie Forkins   The holidays are here! For the next few weeks, consumers will be thrown an abundance of marketing and advertising campaigns. Though December tends to be the busiest month of the year, it is important for businesses to continue their marketing and PR efforts throughout the holiday season. But, how can businesses […]

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Do’s and Don’ts of Social Media

By: Alana Stillitano Even though COVID-19 has changed the way many businesses operate, it has only made social media content more important. Compelling social media posts can communicate important updates to your customers as well as develop a strong sense of brand loyalty for your business.   Social media is an amazing tool that, when used […]

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Starting and Finding a Job During COVID-19

By Alana Stillitano I started working at Commonwealth PR in the middle of a worldwide pandemic. Getting a job offer during a crisis is a rare opportunity, and I was thrilled that the team saw potential in me without even meeting me face-to-face. Within weeks, I felt that I was truly welcomed into the Commonwealth PR family […]

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Breaking Through The COVID-19 Noise

Below are pages from PR News’ 2020 “The Book of Crisis Management,” special COVID edition. We were featured in the book for our COVID PR & Communications Vlog. Click here to download the entire book.                                         […]

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Why Law Firms Are Choosing Us

The jury is in! Virginia Lawyers Weekly Magazine has informed us that we were voted as the winner of its 2019 Reader’s Poll, taking first place in the “Public Relations Firms” category. But we’re not a legal marketing firm, so why would we receive the recognition? While we have, over the years, been tasked with […]

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‘Twas the night before Christmas…at Commonwealth PR

The holidays are here, and everyone loves a good Christmas poem, right? In year’s past, we’ve had some fun using ‘Twas The Night Before Christmas as a foundation and mixing it up with a little PR slang. So, enjoy this not-so original rendition of ‘Twas the night before Christmas, at the expense of Commonwealth PR […]

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Allie’s First Month Recap

As of today, I have survived my first month at my new job! Navigating a new career in a new city is never easy, but… who am I kidding? The transition has been awesome. I love my new apartment, my new neighborhood, and my new job! And I’m not even out of college yet. In […]

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Why We Aren’t ‘Dripping in Saltwater’

While on a call this week with a potential new client that works in the marine and boating industry, I was asked why our website isn’t “dripping in saltwater.” Ah, an interesting metaphor for all the public relations work we are doing these days in the boating industry. My answer was so well received that […]

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Recipe for Viral Content

What is the recipe for viral content? This baffling question struck me a few weeks ago after the news went viral of a military tank-style vehicle leading police on a low-speed chase through our very own city of Richmond. Sure the tank chase is the talk of the town here, but I wouldn’t have expected […]

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World Cup Highlights Brands Like No Other Sporting Event

With the 2018 FIFA World Cup starting today, I’m reminded of all things soccer in my life. Growing up, I lived and breathed soccer. I played rec as a small child, then travel or club soccer in the fall and high school soccer in the spring as I grew older. After graduating, I made the […]

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