RTD Layoffs Cut Deep By Brian Chandler, president / CEO Monday, April 3, 2017 is a day that everyone at The Richmond Times-Dispatch will remember for a very long time. It came as a surprise to the members of our team here at Commonwealth PR to hear that the daily newspaper headquartered in Virginia’s capital […]
A Picture is Worth a Thousand Words By Bailey Stitzer, account coordinator With more than a billion sources on the web, content has grown infinitely. But what should a company do to communicate a lot of content all in one place without overwhelming its audience? The answer: infographics. With the rise of content marketing, infographics […]
Why PR Pros Must Learn AP Style Bailey Stitzer, account coordinator Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything […]
A Flood Of Crisis Communications By Bailey Stitzer, account coordinator The Flint, Michigan water crisis will go down in history as one of the major health crises of 2016. Whenever something like this happens, there’s a lot to be learned from it; especially as it relates to communications and how the events were handled. For […]
Get With The Program By Brian Chandler, president Lately I have been hearing the term “programmatic” more and more. Talk is of how it is changing the advertising industry, and specifically, how it is changing the way agencies purchase and place digital ads. Even though Commonwealth PR is not an advertising firm, our team has […]
Press Release Distribution Services: Spray and Pray Doesn’t Always Work By Brian Chandler, president Press release distribution services are increasingly becoming a form of lazy media relations. Lately, I have been bombarded with questions from clients about the many paid services that will distribute a press release to hundreds, if not thousands, of reporters and […]
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