“Public relations cannot be treated as a late-stage marketing function. In this space, it is an approval strategy.” By Brian Chandler, APR – Founder & CEO Surf park projects are not getting voted down because the waves do not work. They are failing because developers wait too long to explain what they are building, why […]
By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Surf Park Summit in November, I had the opportunity to hear directly from the team behind Lost Shore Surf Park in Scotland. As the “only” PR/marketing agency professional representative in the room, one moment from their presentation stood out more than anything else. […]
What Surf Park Developers Need to Know About PR, Community Support and Long-Term Visibility By Brian Chandler, APR – Founder & CEO In August 2025, a local news outlet here in Virginia published my opinion column on a bold new chapter in Virginia Beach’s coastal story: Atlantic Park, a development that represents not just a […]
How our work with Surf Park Central helped educate emerging accessibility standards at Surf Park Summit By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Summit in November, one of the most important conversations went beyond wave technology and operations. It focused on accessibility and the expanding role surf parks can play in […]
Unleash Your Creativity: Join Our Thrilling Summer Internship Program Get ready for an unforgettable summer internship at Commonwealth Public Relations & Marketing! Are you looking to kickstart your career in the exciting world of public relations and marketing? Look no further! Commonwealth PR is thrilled to announce its summer internship program, where you’ll dive headfirst […]
December 15th marks four years since I graduated from college, and I got my first PR job three months ago. While some public relations graduates are lucky to find a position right after finishing school, that’s not the case for many people. So whether you’re just about to graduate, or have been out of school […]
There’s been a lot of talk lately about the dreaded “R” word: Recession. There are also a lot of discussions happing about what items on a company’s P&L statement go first when the company starts to experience the effects of a downturn in the economy. If you think that cutting your marketing, advertising and public […]
We all know the dreaded, “share a fun fact about yourself,” team building exercise. It can be hard to find an innovative way to strengthen your connection within a team. Whether you have been working with the same team for 10 years or for 10 days, enhancing your work relationships can bring significant value to […]
The social media platform TikTok is still growing with more than 1 billion active users. With popularity and notoriety comes inevitable crises. Creators on this platform are not immune and often face intense scrutiny by their thousands, or millions, of followers daily. One of the key roles that strong public relations plays, regardless of the […]
By: Ellie Forkins Some months, it seems everywhere we look there is breaking news. And the past few months have been no different. Recently, the world has turned its attention to the conflict between Russia and Ukraine. With heavy hearts, we all watched as the situation unfolded, knowing fully that this breaking news would take […]
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