The social media landscape is ever-changing. Therefore, there’s a lot of experimenting or trial and error for companies whenever something new comes along. It can be scary to risk time, energy and sometimes money on a new platform or content sharing tool when you’re unsure of how it will perform. However, these risks tend to pay […]
Why PR Pros Must Learn AP Style Bailey Stitzer, account coordinator Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything […]
Pitch Perfect By Emily Mitchell, account coordinator One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the […]
A Flood Of Crisis Communications By Bailey Stitzer, account coordinator The Flint, Michigan water crisis will go down in history as one of the major health crises of 2016. Whenever something like this happens, there’s a lot to be learned from it; especially as it relates to communications and how the events were handled. For […]
Recently, our president Brian Chandler had a conversation with us about measuring social media success. While I often report to clients on analytics related to numbers of likes, retweets and comments, Brian asked me how many times we retweeted other people or commented on other accounts. This got me thinking about more than social media […]
Get With The Program By Brian Chandler, president Lately I have been hearing the term “programmatic” more and more. Talk is of how it is changing the advertising industry, and specifically, how it is changing the way agencies purchase and place digital ads. Even though Commonwealth PR is not an advertising firm, our team has […]
Press Release Distribution Services: Spray and Pray Doesn’t Always Work By Brian Chandler, president Press release distribution services are increasingly becoming a form of lazy media relations. Lately, I have been bombarded with questions from clients about the many paid services that will distribute a press release to hundreds, if not thousands, of reporters and […]
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