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Pitch Perfect

Pitch Perfect By Emily Mitchell, account coordinator One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the […]

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A Flood Of Crisis Communications

A Flood Of Crisis Communications By Bailey Stitzer, account coordinator The Flint, Michigan water crisis will go down in history as one of the major health crises of 2016. Whenever something like this happens, there’s a lot to be learned from it; especially as it relates to communications and how the events were handled. For […]

Social Media Engagement: What You Should Be Measuring

Recently, our president Brian Chandler had a conversation with us about measuring social media success. While I often report to clients on analytics related to numbers of likes, retweets and comments, Brian asked me how many times we retweeted other people or commented on other accounts. This got me thinking about more than social media […]

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Get With The Program

Get With The Program By Brian Chandler, president Lately I have been hearing the term “programmatic” more and more. Talk is of how it is changing the advertising industry, and specifically, how it is changing the way agencies purchase and place digital ads. Even though Commonwealth PR is not an advertising firm, our team has […]

How to Use Trendy Holidays to Build Community Engagement

I’m sure you’ve seen it in your feeds, companies jumping on National Ice Cream Day or Donut Day, sharing photos of company parties and enticing your taste buds. It may seem silly or like a ploy to be part of the trending topics, but if done correctly, it can drive engagement, build trust in a […]

The Facebook Business Page Battle: One Corporate Page Versus Multiple Pages

You may have noticed that when you search for a brand like Starbucks or Chipotle on Facebook, several options come up. The first is likely the verified corporate page. The next three to five options may be location pages near you. Which one do you click? And why are there so many options? As a […]

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Press Release Distribution Services: Spray and Pray Doesn’t Always Work

Press Release Distribution Services: Spray and Pray Doesn’t Always Work By Brian Chandler, president Press release distribution services are increasingly becoming a form of lazy media relations. Lately, I have been bombarded with questions from clients about the many paid services that will distribute a press release to hundreds, if not thousands, of reporters and […]

4 Steps To Creating and Using Hashtags Successfully

Hashtags are widely popular and increasingly important in marketing and advertising. It’s a way to invite conversation and monitor feedback on a specific campaign. In some cases, brands create a hashtag and live-tweet along with a TV show or an event like the Super Bowl to engage with fans and potential customers. Other times, a […]

Time To Spring Clean Your Social Media

If you find yourself avoiding Twitter or Facebook because there is too much junk in between the posts you care about, it may be time to do a little Spring Cleaning on your social channels. Take a few minutes the next time you’re online to weed through the mess and remove what you don’t need. […]

Top 4 Tips To Manage Your Company’s Social Media Pages Without Going Crazy

Do you struggle to keep up with your company’s or organization’s social media channels? Can’t seem to find time to research and develop content? You’re not alone. Having a social media presence requires a bit more effort than posting photos every few days. Even though the platforms are mostly free, managing the pages takes valuable […]

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