Press Release Distribution Services: Spray and Pray Doesn’t Always Work By Brian Chandler, president Press release distribution services are increasingly becoming a form of lazy media relations. Lately, I have been bombarded with questions from clients about the many paid services that will distribute a press release to hundreds, if not thousands, of reporters and […]
Hashtags are widely popular and increasingly important in marketing and advertising. It’s a way to invite conversation and monitor feedback on a specific campaign. In some cases, brands create a hashtag and live-tweet along with a TV show or an event like the Super Bowl to engage with fans and potential customers. Other times, a […]
Do you struggle to keep up with your company’s or organization’s social media channels? Can’t seem to find time to research and develop content? You’re not alone. Having a social media presence requires a bit more effort than posting photos every few days. Even though the platforms are mostly free, managing the pages takes valuable […]
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