In a previous blog post on media interview preparation, we covered the first step in the media interview process: the initial action you and your organization should take when first contacted by a reporter, blogger, freelance writer, etc. Next, we’ll address how to put your messages together so you can best tell your organization’s story […]
This is the first blog in a series that aims to help you successfully prepare for a media interview. Media interviews can help your organization reach its communication goals in many ways. Here are just a few benefits: Allows your organization to communicate directly to both your stakeholders and a broad audience Helps inform your […]
I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen […]
As working from home becomes a permanent solution for many businesses, much of our day is spent staring at our computer screens. In public relations this is especially true as we draft press releases, email journalists, or check the news. Don’t forget about how we might need to use our phones to visit our client’s […]
Imagine the mess if your boat dealership, manufacturing company, or marine business appears on social media sites under the heading “Price Increases, We’re Done,” or worse: “Price Gauging.” With inflation on the rise and businesses needing to pass along those increases to customers, having a strategic communications plan in place to mitigate negative responses will […]
“Thoughts and prayers.” This may be one of the most cliche phrases in modern times. In a 2018 article about this phrase, journalist AJ Willingham referred to its use as “semantic satiation,” a phenomenon in which a phrase is used so often that it loses its meaning. The phrase now even has its own hashtag, […]
Throughout our lives and careers, some may experience work fatigue, while others will experience social media fatigue, but those who create and manage social media accounts at work may experience a fusion of work and social media burnout. Over the years I’ve seen so many friends, influencers and celebs say, “Taking a break from social […]
When something newsworthy happens with your business, you might be inclined to share that with the news media in your area. Earning a placement is a great opportunity to spread the word about your business and its recent achievements. However, oftentimes this is no easy feat. When contacting a newspaper or television station, you are […]
As public relations professionals, we know that no media hit is too small, and getting your brand’s name and voice out there is crucial to your organization’s reputation. Opinion pieces and letters to the editor (LTEs) are integral to a PR campaign because they can position your brand and individuals within your organization as experts […]
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