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Increasing PR & Marketing Outreach During the Holiday Season

By: Ellie Forkins   The holidays are here! For the next few weeks, consumers will be thrown an abundance of marketing and advertising campaigns. Though December tends to be the busiest month of the year, it is important for businesses to continue their marketing and PR efforts throughout the holiday season. But, how can businesses […]

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Do’s and Don’ts of Social Media

By: Alana Stillitano Even though COVID-19 has changed the way many businesses operate, it has only made social media content more important. Compelling social media posts can communicate important updates to your customers as well as develop a strong sense of brand loyalty for your business.   Social media is an amazing tool that, when used […]

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Starting and Finding a Job During COVID-19

By Alana Stillitano I started working at Commonwealth PR in the middle of a worldwide pandemic. Getting a job offer during a crisis is a rare opportunity, and I was thrilled that the team saw potential in me without even meeting me face-to-face. Within weeks, I felt that I was truly welcomed into the Commonwealth PR family […]

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Breaking Through The COVID-19 Noise

Below are pages from PR News’ 2020 “The Book of Crisis Management,” special COVID edition. We were featured in the book for our COVID PR & Communications Vlog. Click here to download the entire book.                                         […]

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Communications in a changing world

By Catie Corcoran A pandemic will certainly change the world around you, as we’ve all seen in recent weeks. Rolling news reports show hospitals filling with patients, while stores, restaurants and schools close their doors and we learn to navigate the new ‘normal’. Businesses, large and small, are making difficult decisions daily – a record […]

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Helping You Navigate COVID-19

During this uncertain time, our team here at Commonwealth PR can’t help but think about all of the organizations that already have been heavily impacted by the COVID-19 pandemic, especially those that we know and love throughout the Commonwealth of Virginia. Early on, our team decided that we wanted to help the best way we […]

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A Day in the Life of a PR Intern

By Maya Ebrahimnejad, Commonwealth Public Relations Summer Intern A summer internship is not as long or boring as you may think if you find the right PR agency. In reality, it goes by in the blink of an eye and is totally worth your time! So, don’t stress this upcoming summer. Go ahead and start […]

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Why Law Firms Are Choosing Us

The jury is in! Virginia Lawyers Weekly Magazine has informed us that we were voted as the winner of its 2019 Reader’s Poll, taking first place in the “Public Relations Firms” category. But we’re not a legal marketing firm, so why would we receive the recognition? While we have, over the years, been tasked with […]

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Downsized Newsrooms & PR Practitioners

It’s pretty well-known that newsrooms are shrinking. A recent study from the Pew Research Center provided further insight into this trend, concluding that newsroom employment in the US decreased by 25% from 2008 to 2018. The primary sector in this decade-long decline? Newspapers. The number of employees for the traditional print medium dropped 47%, according […]

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Why Your Organization Should Consider Media Monitoring

While you might get news stories that mention your organization sent to your inbox, media monitoring services take staying on top of news about your organization – and your industry – a step further. Media monitoring is a way to track mentions and stories about your organization or industry across various platforms, providing insight into […]

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