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Five Red Flags Signaling Your Company May Need PR Help

If you found this blog by searching “public relations firms in Virginia,” there’s a good chance you or your organization need PR help. Don’t worry, you’re in the right place for a short insightful read, so stick around. In today’s fast-paced world and 24-hour news cycle, many companies feel like they are getting left in […]

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Ditch the “Instagram Wall” and Tell a Story

If you’re even the least bit familiar with influencers and Instagram culture, you’ll know that bright, colorful walls have been a way for Instagrammers to make their content trendy and vibrant over the years. However, these “Instagram walls” – like the notable Los Angeles wings – may not be as valued as they once were. […]

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The Value of Teambuilding

Last week, our team took a trip to Peak Experiences for some time out of the office. Although the rest of the team has been before, this was my first go-around and my first teambuilding activity at CPR. It was nice to take the afternoon to do something fun and active; after all, exercise can be […]

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Make the Most of an Internship in PR

As we seem to be moving right along through spring, I can’t help but think about how soon summer will be here. That means it’s time for sunny days, hanging out by the pool, or maybe even filling your time with a great summer internship in your field of study, especially if you’re a junior […]

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Beginner’s Guide to Coordinating a Media Interview

The possibility of landing a media interview with a client is exciting, but the window for making it happen can be limited – so it’s important to coordinate efficiently. In my experience, some have been relatively simple to coordinate, in which I shared some contact information and availability, but others have been a bit more […]

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Keep in Mind the Seven News Values

As a former reporter, there are certain aspects to the public relations and news process that I sometimes inadvertently take advantage of – things I learned in journalism school or on the reporting beat that many PR practitioners or clients may not even be aware of. Looking back, I think one of the simplest, yet easiest-to-ignore […]

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Cracking Open the Instagram Egg Phenomenon

If you’re a frequent user of Instagram, you may have noticed the seemingly overnight virality of an account known as “@world_record_egg” a few weeks back. The account posted a picture on Jan. 4 of a plain egg – no frills, no background – and asked for Instagrammers to help break the record Kylie Jenner held […]

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Social Fitness: How Peloton Gained Popularity

Boutique and niche fitness classes have gained popularity over the years, and consumers are spending big portions of their budgets each month to attend them. But, in 2019, the most popular trend has been the Peloton. I have never had an interest in cycle – until those Peloton commercials sucked me in and how they […]

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A Super Bowl-Sized Lesson About Winning and Losing

I’m sick of hearing people complain that once again the Alabama Crimson Tide and Clemson Tigers were the teams playing in the national championship and that the Patriots are in the Super Bowl again. In fact, it’s such a lousy complaint that I thought I’d write a blog about it. There’s a great book that […]

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PR Grads Should Know This When Entering the Field

It’s my third week at CPR, and already I’ve learned valuable information about succeeding in the field of public relations. Of course, I still have a lot more to learn, but I thought I’d share some tips for recent grads who are beginning their careers, particularly at agencies. Here are a few suggestions to help […]

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