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‘Twas the night before Christmas…at Commonwealth PR

The holidays are here, and everyone loves a good Christmas poem, right? In year’s past, we’ve had some fun using ‘Twas The Night Before Christmas as a foundation and mixing it up with a little PR slang. So, enjoy this not-so original rendition of ‘Twas the night before Christmas, at the expense of Commonwealth PR […]

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Allie’s First Month Recap

As of today, I have survived my first month at my new job! Navigating a new career in a new city is never easy, but… who am I kidding? The transition has been awesome. I love my new apartment, my new neighborhood, and my new job! And I’m not even out of college yet. In […]

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Why We Aren’t ‘Dripping in Saltwater’

While on a call this week with a potential new client that works in the marine and boating industry, I was asked why our website isn’t “dripping in saltwater.” Ah, an interesting metaphor for all the public relations work we are doing these days in the boating industry. My answer was so well received that […]

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The Appleseed Series Features Commonwealth PR

Join us with The Apple Cart and Hatch RVA for The Appleseed Series – a workshop for entrepreneurs. I will be speaking in January (which will be here before we know it) on maximizing PR. Full details can be found by clicking here. Let us know if you’re attending or if you’d like to participate […]

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Increase Your TV News Coverage with B-Roll

Although newsrooms continue to shrink, there remains a huge demand for news content; however, there is still one age-old technique you can implement to garner some prized airtime for your company. That technique – B-roll. Here at Commonwealth PR, we have increasingly become experts at shooting and providing B-roll of our clients’ activities to local TV […]

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How to Avoid Spooking the Media

I’m not sure about you, but Halloween is certainly one of my personal favorite times of the year. Haunted houses, jack-o-lanterns, scary costumes, horror movies – I love every bit of it. While all of those things can certainly be scary, the one thing that trumps them all might be the scariest thing in any […]

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Giving Back Can Lead to Big Results

A lot of large corporations, like Google, Amazon, and Capital One encourage their employees to volunteer and give back to the community. They often form “volunteer days” as team building activities. In my experience, these have been more about getting out of the office and less about volunteering for something you’re passionate about. Volunteering for […]

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Content Is No Longer King

You know the saying in social media: Content is King. I’ve been hearing that for about a decade; but today, “content” has been dethroned by social media advertising dollars. Let’s face it, when Facebook went public you could have the greatest content in the world and it might only reach 15 percent of your page’s […]

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Why a PR Agency Should Be a Part of Your Team from the Start

By Paityn Miles, summer intern I have been with Commonwealth Public Relations as a summer intern for about two months now; and in the time that I have spent working with the team, my eyes have been opened to the importance of the public relations industry. Before starting this internship, I really wasn’t fully aware […]

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Sweat the Small Stuff

We all know the old adage, “Don’t sweat the small stuff,” and in a day and age where the news feels like it’s moving a mile a minute, it may seem like that saying rings truer than ever. I’d argue, however, that today’s climate makes the small, seemingly-minute details more important than ever before. Think […]

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