Supporting Your Legislative Goals Through PR During the Legislative Session

It’s that time of year here in Virginia: The General Assembly session! We work with a variety of clients on achieving their government relations goals, including coalitions and associations. Here is how we effectively work with our government relations clients during the legislative session (and if you’re a coalition or association, how our firm could help you, too!)

  1. We do the research

When you hire us to help you achieve your government relations goals, we do the research into what we need to know to be successful: Who’s who, what key legislation is up this year, etc. It’s our job to stay informed and become ingrained in the process.

  1. We are part of the lobbyists’ conversations

As an extension of our clients’ teams, we take the time to listen in on legislative calls and talk to lobbyists in order to get a sense of what legislative goals they’re looking to achieve. This helps us guide our messaging and prepare for strategic communications. (Did you know that our firm has won Virginia Lawyers’ Weekly Top Public Relations Firm for the second year in a row? Read all about it at our blog post here:

  1. We track it all

From legislative committee call notes, to updates on bills, we take thorough notes.

  1. We help prepare you before session even begins

Nothing is more challenging than trying to come up with an answer to a reporter’s hard-hitting question in real-time. We’re here to prepare messaging and key talking points ahead of time, to ensure our clients are ready for media interviews before they get in front of the camera.

  1. We support you through strategic communications tactics

Whether it’s a virtual media day to discuss key legislation with reporters on Zoom (thanks 2020!), a legislative email marketing campaign, or even a traditional media relations campaign – we’re here to support your legislative goals with strategic communications tactics.

Are you a coalition or association in need of communications help for your legislative goals? Don’t hesitate to reach out to us at 804-510-0039. As an extension of your team, we’re here to help you achieve your government relations goals via strategic communications.

We are here to help your company succeed! Reach out today to set up a conversation with our team to discuss your needs.


Contact us

2400 Old Brick Rd.
Suite 120
Glen Allen, VA 23060

Phone: +1 804 510 0039


© 2024 All rights reserved.
Commonwealth Public Relations & Marketing, Inc.

Follow us: