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The social media platform TikTok is still growing with more than 1 billion active users. With popularity and notoriety comes inevitable crises. Creators on this platform are not immune and often face intense scrutiny by their thousands, or millions, of followers daily. One of the key roles that strong public relations plays, regardless of the...
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By: Ellie Forkins Some months, it seems everywhere we look there is breaking news. And the past few months have been no different. Recently, the world has turned its attention to the conflict between Russia and Ukraine. With heavy hearts, we all watched as the situation unfolded, knowing fully that this breaking news would take...
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Your social media accounts are a great way to bring your business to a new level of success. By investing additional time across Facebook, Instagram, Twitter, and LinkedIn, you can build brand awareness, strengthen relationships, and drive sales.  Many of our clients utilize our social media services and strategies to further their objectives and goals....
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By Chad Saylor This is the last blog in our media interview preparation series. We hope you’ve read and enjoyed our previous posts on what to do upon initial contact from a reporter and how to develop your messages. For this final installment, we’ll take a look at the media interview itself and offer some...
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Developing your messages
By Chad Saylor In a previous blog post on media interview preparation, we covered the first step in the media interview process: the initial action you and your organization should take when first contacted by a reporter, blogger, freelance writer, etc.  Next, we’ll address how to put your messages together so you can best tell...
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By Chad Saylor This is the first blog in a series that aims to help you successfully prepare for a media interview. Media interviews can help your organization reach its communication goals in many ways. Here are just a few benefits: Allows your organization to communicate directly to both your stakeholders and a broad audience...
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I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen...
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As working from home becomes a permanent solution for many businesses, much of our day is spent staring at our computer screens. In public relations this is especially true as we draft press releases, email journalists, or check the news. Don’t forget about how we might need to use our phones to visit our client’s...
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When something newsworthy happens with your business, you might be inclined to share that with the news media in your area. Earning a placement is a great opportunity to spread the word about your business and its recent achievements.  However, oftentimes this is no easy feat. When contacting a newspaper or television station, you are...
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In March, our team had an opportunity to connect with the PRSSA (Public Relations Student Society of America) Student-Run PR Firm, Ut Prosim PR of Virginia Tech. Each year, Ut Prosim PR takes on new clients, pro-bono, and will create public relations plans, execute strategies and tactics, and provide communications counsel to its clients. The firm gives...
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