One of our clients, River Ridge, recently celebrated their anniversary this fall and asked us to develop a campaign to promote it, without hosting a traditional, large-scale event due to the uncertainties of COVID. We knew we would have to find unique ways to celebrate while garnering media attention and engaging with key stakeholders. This […]
By: Ellie Forkins The holidays are here! For the next few weeks, consumers will be thrown an abundance of marketing and advertising campaigns. Though December tends to be the busiest month of the year, it is important for businesses to continue their marketing and PR efforts throughout the holiday season. But, how can businesses […]
By: Alana Stillitano Even though COVID-19 has changed the way many businesses operate, it has only made social media content more important. Compelling social media posts can communicate important updates to your customers as well as develop a strong sense of brand loyalty for your business. Social media is an amazing tool that, when used […]
By Alana Stillitano I started working at Commonwealth PR in the middle of a worldwide pandemic. Getting a job offer during a crisis is a rare opportunity, and I was thrilled that the team saw potential in me without even meeting me face-to-face. Within weeks, I felt that I was truly welcomed into the Commonwealth PR family […]
During this uncertain time, our team here at Commonwealth PR can’t help but think about all of the organizations that already have been heavily impacted by the COVID-19 pandemic, especially those that we know and love throughout the Commonwealth of Virginia. Early on, our team decided that we wanted to help the best way we […]
While you might get news stories that mention your organization sent to your inbox, media monitoring services take staying on top of news about your organization – and your industry – a step further. Media monitoring is a way to track mentions and stories about your organization or industry across various platforms, providing insight into […]
If you’re even the least bit familiar with influencers and Instagram culture, you’ll know that bright, colorful walls have been a way for Instagrammers to make their content trendy and vibrant over the years. However, these “Instagram walls” – like the notable Los Angeles wings – may not be as valued as they once were. […]
The possibility of landing a media interview with a client is exciting, but the window for making it happen can be limited – so it’s important to coordinate efficiently. In my experience, some have been relatively simple to coordinate, in which I shared some contact information and availability, but others have been a bit more […]
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