As a former reporter, there are certain aspects to the public relations and news process that I sometimes inadvertently take advantage of – things I learned in journalism school or on the reporting beat that many PR practitioners or clients may not even be aware of. Looking back, I think one of the simplest, yet easiest-to-ignore […]
If you’re a frequent user of Instagram, you may have noticed the seemingly overnight virality of an account known as “@world_record_egg” a few weeks back. The account posted a picture on Jan. 4 of a plain egg – no frills, no background – and asked for Instagrammers to help break the record Kylie Jenner held […]
Boutique and niche fitness classes have gained popularity over the years, and consumers are spending big portions of their budgets each month to attend them. But, in 2019, the most popular trend has been the Peloton. I have never had an interest in cycle – until those Peloton commercials sucked me in and how they […]
It’s my third week at CPR, and already I’ve learned valuable information about succeeding in the field of public relations. Of course, I still have a lot more to learn, but I thought I’d share some tips for recent grads who are beginning their careers, particularly at agencies. Here are a few suggestions to help […]
The holidays are here, and everyone loves a good Christmas poem, right? In year’s past, we’ve had some fun using ‘Twas The Night Before Christmas as a foundation and mixing it up with a little PR slang. So, enjoy this not-so original rendition of ‘Twas the night before Christmas, at the expense of Commonwealth PR […]
Although newsrooms continue to shrink, there remains a huge demand for news content; however, there is still one age-old technique you can implement to garner some prized airtime for your company. That technique – B-roll. Here at Commonwealth PR, we have increasingly become experts at shooting and providing B-roll of our clients’ activities to local TV […]
By Paityn Miles, summer intern I have been with Commonwealth Public Relations as a summer intern for about two months now; and in the time that I have spent working with the team, my eyes have been opened to the importance of the public relations industry. Before starting this internship, I really wasn’t fully aware […]
Social media can make or break a company. Gaining a large following on social media builds the overall awareness of your brand and provides you with a platform for owned media content. However, a small mistake online has the potential to cause serious damage to a company’s reputation and business. Recently a huge trend amongst […]
What is the recipe for viral content? This baffling question struck me a few weeks ago after the news went viral of a military tank-style vehicle leading police on a low-speed chase through our very own city of Richmond. Sure the tank chase is the talk of the town here, but I wouldn’t have expected […]
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