Commonwealth PR

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Make the Most of an Internship in PR

As we seem to be moving right along through spring, I can’t help but think about how soon summer will be here. That means it’s time for sunny days, hanging out by the pool, or maybe even filling your time with a great summer internship in your field of study, especially if you’re a junior […]

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Beginner’s Guide to Coordinating a Media Interview

The possibility of landing a media interview with a client is exciting, but the window for making it happen can be limited – so it’s important to coordinate efficiently. In my experience, some have been relatively simple to coordinate, in which I shared some contact information and availability, but others have been a bit more […]

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Keep in Mind the Seven News Values

As a former reporter, there are certain aspects to the public relations and news process that I sometimes inadvertently take advantage of – things I learned in journalism school or on the reporting beat that many PR practitioners or clients may not even be aware of. Looking back, I think one of the simplest, yet easiest-to-ignore […]

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Cracking Open the Instagram Egg Phenomenon

If you’re a frequent user of Instagram, you may have noticed the seemingly overnight virality of an account known as “@world_record_egg” a few weeks back. The account posted a picture on Jan. 4 of a plain egg – no frills, no background – and asked for Instagrammers to help break the record Kylie Jenner held […]

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Social Fitness: How Peloton Gained Popularity

Boutique and niche fitness classes have gained popularity over the years, and consumers are spending big portions of their budgets each month to attend them. But, in 2019, the most popular trend has been the Peloton. I have never had an interest in cycle – until those Peloton commercials sucked me in and how they […]

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PR Grads Should Know This When Entering the Field

It’s my third week at CPR, and already I’ve learned valuable information about succeeding in the field of public relations. Of course, I still have a lot more to learn, but I thought I’d share some tips for recent grads who are beginning their careers, particularly at agencies. Here are a few suggestions to help […]

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‘Twas the night before Christmas…at Commonwealth PR

The holidays are here, and everyone loves a good Christmas poem, right? In year’s past, we’ve had some fun using ‘Twas The Night Before Christmas as a foundation and mixing it up with a little PR slang. So, enjoy this not-so original rendition of ‘Twas the night before Christmas, at the expense of Commonwealth PR […]

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Allie’s First Month Recap

As of today, I have survived my first month at my new job! Navigating a new career in a new city is never easy, but… who am I kidding? The transition has been awesome. I love my new apartment, my new neighborhood, and my new job! And I’m not even out of college yet. In […]

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Increase Your TV News Coverage with B-Roll

Although newsrooms continue to shrink, there remains a huge demand for news content; however, there is still one age-old technique you can implement to garner some prized airtime for your company. That technique – B-roll. Here at Commonwealth PR, we have increasingly become experts at shooting and providing B-roll of our clients’ activities to local TV […]

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Why a PR Agency Should Be a Part of Your Team from the Start

By Paityn Miles, summer intern I have been with Commonwealth Public Relations as a summer intern for about two months now; and in the time that I have spent working with the team, my eyes have been opened to the importance of the public relations industry. Before starting this internship, I really wasn’t fully aware […]

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