Commonwealth Public Relations

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Crisis Management on TikTok

The social media platform TikTok is still growing with more than 1 billion active users. With popularity and notoriety comes inevitable crises. Creators on this platform are not immune and often face intense scrutiny by their thousands, or millions, of followers daily. One of the key roles that strong public relations plays, regardless of the […]

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Navigating Breaking News Cycles

By: Ellie Forkins Some months, it seems everywhere we look there is breaking news. And the past few months have been no different. Recently, the world has turned its attention to the conflict between Russia and Ukraine. With heavy hearts, we all watched as the situation unfolded, knowing fully that this breaking news would take […]

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Public Relations Tips for Legislative Sessions

This year, the Virginia General Assembly was in full swing with a long session – eight weeks instead of six. And a multitude of important bills were being debated throughout the House and Senate, including a few that would directly impact our clients. Working with and securing quality news coverage is already a challenge at […]

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What We Have Learned While Working From Home – Two Years Later

More and more businesses have begun transitioning to a “new normal.” Whether that means working in the office or from home full-time (or some combination of both), it is important to reflect on the past two years many of us have spent at home.    At Commonwealth PR, our team has learned valuable lessons and working […]

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Why PR Pros Should Be Included in the Social Media Strategy

I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen […]

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Avoiding Burnout as a Social Media Marketer

Throughout our lives and careers, some may experience work fatigue, while others will experience social media fatigue, but those who create and manage social media accounts at work may experience a fusion of work and social media burnout.  Over the years I’ve seen so many friends, influencers and celebs say, “Taking a break from social […]

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Letters to the Editor vs. Opinions: What’s the Difference?

As public relations professionals, we know that no media hit is too small, and getting your brand’s name and voice out there is crucial to your organization’s reputation. Opinion pieces and letters to the editor (LTEs) are integral to a PR campaign because they can position your brand and individuals within your organization as experts […]

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Public Relations, Marketing and Advertising – Is there a difference?

By: Ellie Forkins   When thinking about marketing, advertising and public relations, it can sometimes be challenging to know the difference. But trust me, there is. Despite the various terms used interchangeably throughout these professions, each industry functions in its own way. And although these three industries tend to fall under the same umbrella, they […]

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Managing Stress from Home – Sharing the Load

By: Alana Stillitano It seems like every day there are hundreds of news alerts popping up on our phones that deliver alarming statistics or disheartening information about the state of the world. Though it is important to have an understanding of the world around you, it can be a challenge to remain relaxed when the […]

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Media Relations and Building Brand Authority

By: Julia Brewster When you think of media relations, you might think about an interview with your company’s CEO about company news or a story about your brand’s new product. Media relations can also serve as a way to build brand awareness and educate your key publics – not necessarily to “sell” something, but to […]

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