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crisis communications
The social media platform TikTok is still growing with more than 1 billion active users. With popularity and notoriety comes inevitable crises. Creators on this platform are not immune and often face intense scrutiny by their thousands, or millions, of followers daily. One of the key roles that strong public relations plays, regardless of the...
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I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen...
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By Chad Saylor “Thoughts and prayers.” This may be one of the most cliche phrases in modern times. In a 2018 article about this phrase, journalist AJ Willingham referred to its use as “semantic satiation,” a phenomenon in which a phrase is used so often that it loses its meaning. The phrase now even has...
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This post taps the collective experiences of Brian Chandler (PR expert and CEO of Commonwealth Public Relations) and Tricia Dunlap (business attorney and CEO of Dunlap Law PLC). Like every business owner, the first months of the pandemic rocked your foundation.  Now, nine months in, you’ve finally found your sea legs. And then an angry...
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During this uncertain time, our team here at Commonwealth PR can’t help but think about all of the organizations that already have been heavily impacted by the COVID-19 pandemic, especially those that we know and love throughout the Commonwealth of Virginia. Early on, our team decided that we wanted to help the best way we...
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the choice of law firms
The jury is in! Virginia Lawyers Weekly Magazine has informed us that we were voted as the winner of its 2019 Reader’s Poll, taking first place in the “Public Relations Firms” category. But we’re not a legal marketing firm, so why would we receive the recognition? While we have, over the years, been tasked with...
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Need PR help?
If you found this blog by searching “public relations firms in Virginia,” there’s a good chance you or your organization need PR help. Don’t worry, you’re in the right place for a short insightful read, so stick around. In today’s fast-paced world and 24-hour news cycle, many companies feel like they are getting left in...
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By Catie Kelly, account coordinator Legendary musician Tom Petty tragically passed away on Monday, Oct. 2, shortly before midnight. Are you getting déjà vu? Don’t worry, us too. That is because the media reported that Tom Petty had already died earlier that afternoon. The news first broke around 3 p.m. that Petty had been rushed...
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A Flood Of Crisis Communications By Bailey Stitzer, account coordinator The Flint, Michigan water crisis will go down in history as one of the major health crises of 2016. Whenever something like this happens, there’s a lot to be learned from it; especially as it relates to communications and how the events were handled. For...
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