“Public relations cannot be treated as a late-stage marketing function. In this space, it is an approval strategy.” By Brian Chandler, APR – Founder & CEO Surf park projects are not getting voted down because the waves do not work. They are failing because developers wait too long to explain what they are building, why […]
By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Surf Park Summit in November, I had the opportunity to hear directly from the team behind Lost Shore Surf Park in Scotland. As the “only” PR/marketing agency professional representative in the room, one moment from their presentation stood out more than anything else. […]
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